# Ice Cream Pillow Giveaways Dairy Queen is Giving Away Three 'Pillow Flights' Online By Colin Smith | Published 2022-08-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pillow-flight References: [businesswire](https://www.businesswire.com/news/home/20220826005401/en/DQ-Gives-Fall-D%C3%A9cor-a-Cozy-Cool-Makeover-to-Celebrate-New-Fall-Blizzard-Treat-Menu) & [dairyqueen](https://www.dairyqueen.com/en-us/terms-conditions/pillow-flight/) [Dairy Queen](https://www.trendhunter.com/trends/dq-freezer) announced a new fall promotion where it will be giving away three 'Pillow Flight' sets. There are two sets available, each containing three ice cream dessert-scented pillows. Three winners will be chosen over the course of the event, with each winner receiving one set of three pillows. The set given to each winner will be randomized. The first Pillow Flight collection includes the 'Oreo [Hot Cocoa](https://www.trendhunter.com/trends/hot-cocoa-ice-cream) BLIZZARD,' the '[Very](https://www.trendhunter.com/trends/the-very-group) Cherry Chip BLIZZARD,' and the 'Cinnamon Roll Centers BLIZZARD.' There will be a scented pillow for each of these desserts with designs that resemble the dessert themselves. For example, the cinnamon roll throw pillow resembles a large cinnamon roll. The second Pillow Flight collection features the 'Pumpkin Pie BLIZZARD,' the 'SNICKERS Brownie BLIZZARD,' and the 'REESE's Take 5 BLIZZARD.' The REESE's Take 5 is a new addition to Dairy Queen's lineup, so customers can enjoy an all-new scent palate with the PIllow Flight 2 set. Conditions on how to enter, who is eligible, and when the winners will be selected can be viewed online at Dairy Queen's promotional page. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Scented Pillow Merchandise:** Companies can explore integrating different fragrances in their products that could entice customers and create more brand appeal - **Limited-edition Promotions:** Businesses can leverage limited-time promotions to generate excitement and engage customers - **Creative Merchandise Bundles:** There's an opportunity to bundle unique products with items customers commonly purchase to increase sales and drive interest ### Industries Being Reshaped - **Fast Food Industry:** Fast food restaurants can experiment with creative merchandise offerings to boost brand loyalty - **Retail Industry:** Retailers can propel creative merchandise bundles through developing exclusive collaborations and limited-edition collections - **Fragrance Industry:** Fragrance companies can branch out into creating scented merchandise to cater to the novelty-seeking consumer market ## Related on Trend Hunter - [QSR Brand Movie Promotions](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway.md) - [Returning Ice Cream Competitions](https://www.trendhunter.com/trends/dq-freezer.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Breakfast-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/cinnamon-roll-centers-blizzard.md) - [Mashmallow Core Ice Creams](https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md)