In probably the best pillow fight video ever, Absolut shows us the impact of a full scale policed riot - with pillows. Shot in the streets of Montevideo, Uruguay, the ad was created by TBWA\Chiat\Day in New York.
Kent, a commenter at Adgrabber puts it best, "This is a great spot. It has nothing to do with Pam Anderson, bikinis or Miller Lite. Does Miller Lite own the pillow fight? no. This Absolut spot is more of a commentary of war and I like it a lot. It is light and fun with a serious under-tone."
If you like pillow fighting, you'll want to check out: Street Pillow Fighting, Pillow Fighting Leagues, Sexy Pillow Fight Leagues and Virtual Pillow Fighting for your phone.