# Contraception Plaguing Parodies The 'Pillamina' Planned Parenthood Costume Returns to Haunt Romney By Jennifer Gosnell | Published 2012-06-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pillamina-planned-parenthood References: [buzzfeed](http://www.buzzfeed.com/amyodell/meet-pillamina-the-human-sized-birth-control-pill) & [youtube](http://www.youtube.com/watch?v=rKOYAAUBkT4&feature=player_embedded) A few years ago, 'Pillamina' was created to combat negative views of birth control and raise awareness for [Planned Parenthood's](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives) cause. Now, the Pillamina Planned Parenthood costume has returned to trail [Republican](https://www.trendhunter.com/trends/amusemints-election-collection) Presidential candidate Mitt Romney through his remaining campaigns in swing-states. Romney, an outspoken anti-Planned Parenthood politician is getting this as a result of not only his views on contraception, but also because of his revoked support of Planned Parenthood's funding. The giant birth-control pill pack costume is quite the attention-grabber. As part of the original campaign for Pillamina, Planned Parenthood released spoof videos of Pillamina as Serena Van Der Woodsen from Gossip Girl in a Gossip Girl-themed commercial. Not only raising awareness, the video also aims for a specific demographic, young women, that will be most affected by ongoing legislative contraception battles. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Birth Control Advocacy:** There is a growing trend of using creative and attention-grabbing costumes and campaigns to raise awareness for birth control and combat negative views. - **Political Activism:** Political campaigns are increasingly targeting specific demographics through parody videos and attention-grabbing costumes to highlight politicians' views on contraception. - **Legislative Contraception Battles:** The ongoing legislative battles surrounding contraception are fueling the need for innovative campaigns and costumes to raise awareness and mobilize support. ### Industries Being Reshaped - **Nonprofit Organizations:** Nonprofit organizations like Planned Parenthood are utilizing creative campaigns and costumes to advocate for birth control and engage donors and supporters. - **Political Campaigns:** Political campaigns are leveraging attention-grabbing costumes and parody videos to target specific demographics and mobilize support for or against politicians' views on contraception. - **Women's Health:** The women's health industry can benefit from disruptive innovation opportunities that use innovative campaigns and attention-grabbing costumes to shift public opinion and change legislation surrounding contraception. ## Related on Trend Hunter - [Gen Z-Targeted Contraceptives](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Free Morning-After Pills](https://www.trendhunter.com/trends/the-restart-donation-bank.md) - [Contraceptive-Themed Press-Ons](https://www.trendhunter.com/trends/chillhouse-x-opill.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Over-the-Counter Oral Contraceptives](https://www.trendhunter.com/trends/daily-oral-contraceptive.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Abortion Care-Promoting Campaigns](https://www.trendhunter.com/trends/hey-jane.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md)