# Arizona Desert-Inspired Speakers Devin Booker Works with Beats on a New Custom Pill+ Speaker By Amy Duong | Published 2022-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pill-1 References: [hypebeast](https://hypebeast.com/2022/8/devin-booker-book-projects-beats-pill-speaker-release-info)  [NBA](https://www.trendhunter.com/trends/book-1-1) athlete Devin Booker created his own creative imprint Book Projects and its fourth and latest collaboration works alongside [Beats](https://www.trendhunter.com/trends/new-beats-pill) as the duo design a custom [Pill+](https://www.trendhunter.com/trends/stussy-x-beats). The new Pill+ is made with inspiration from the Arizona Sonoran Desert and arrives in a set of black and white colorway options. Both iterations are marked with the letters "B" and "P" on the front left and right sides. The middle of the front design is detailed with a sunset design and notable details include Booker's signature and the "1/25' text that is meant to represent that it is a limited launch exclusive only to friends and family. It is packaged in a collaborative box to round out the "BP 04" design. Image Credit: Book Projects ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 20% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Custom Speakers:** Opportunity for companies to collaborate with artists/athletes and create unique, limited edition speakers with personalized designs and features. - **Inspiration From Nature:** Incorporating elements of nature and the environment into product design to create more visually appealing and environmentally conscious products. - **Collaborative Product Launches:** Working with athletes and artists to co-design and launch new products can generate buzz and interest from their fanbases, leading to increased sales and brand recognition for both parties. ### Who This Affects Most - **Consumer Electronics:** Companies in the consumer electronics industry can collaborate with popular athletes and artists to create unique, limited edition speakers that appeal to a wider range of customers. - **Music:** Artists in the music industry can work with companies to create personalized, branded speakers that they can sell to their fans as merchandise, generating additional revenue streams. - **Sports:** Athletes in the sports industry can collaborate with consumer electronics companies to launch personalized speaker lines that tap into their fanbase and supplement their brand image. ## Related on Trend Hunter - [Pink Sunrise-Inspired Basketball Shoes](https://www.trendhunter.com/trends/book-1-1.md) - [Athlete-Collaborative Neutral Sneakers](https://www.trendhunter.com/trends/nike-book-1.md) - [Luxe Compact Speakers](https://www.trendhunter.com/trends/kiko-kostadinov-beats.md) - [Playful Tubular Speaker Models](https://www.trendhunter.com/trends/new-beats-pill.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Portable Speaker Colorway Additions](https://www.trendhunter.com/trends/beats-pill-2.md) - [Streetwear-Branded Music Players](https://www.trendhunter.com/trends/stussy-x-beats.md) - [Revived Pill-Shaped Speakers](https://www.trendhunter.com/trends/beats-pill.md)