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# Pili Nut Snacks
Laird Superfood's Pili Nuts Share a Healthy Source of Fuel and Energy

By Laura McQuarrie | Published 2020-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pili-nuts
References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-expands-its-plant-based-product-platform-into-the-snack-foods-category-with-the-introduction-of-nutrient-dense-pili-nuts-301146127.html) & [lairdsuperfood](https://lairdsuperfood.com/)

Laird Superfood is introducing three kinds of Pili Nuts that it describes as a "[rich, buttery and nourishing snack](https://www.trendhunter.com/trends/realsy-nut-butter-dates)" that's naturally high in fat and useful for keeping the body energized and full of clean fuel. The Pili Nuts in Matcha, Cacao and Himalayan Sea Salt flavors are a good source of magnesium and Vitamin E, plus they contain about 18 grams of fat per serving.

Nutrient-dense pili nuts come from volcanic soil and the brand takes care that its nuts are wild harvested, sprouted in purified mountain water and then slow dried to preserve the most flavor possible. While chocolate lovers will appreciate that the Cacao variety is enhanced with a coating of [organic Ecuadorian Cacao](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) and organic coconut flower sugar, those who love saltier snacks will delight in the [Himalayan Pink Sea Salt flavor](https://www.trendhunter.com/trends/skinnydipped-salty-sweet).

Image Credit: Laird Superfood

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 49% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Pili Nut Snacks:** Laird Superfood introduces three kinds of Pili Nuts - Matcha, Cacao and Himalayan Sea Salt flavors- high in fat and nutrients - an opportunity for healthy snack innovation.
- **Wild Harvesting:** Laird Superfood ensures that their pili nuts are wild harvested - an opportunity for eco-sustainable innovation for other snack brands.
- **Sprouting and Slow Drying:** The brand sprouts and slow dries the Pili Nuts to preserve flavor and nutrients - an opportunity for innovation in drying techniques for other nut-based snacks.

### Industries Being Reshaped

- **Snack Industry:** Pili Nut Snacks introduced by Laird Superfood presents a new 'buttery and nourishing' snack that highlights trends of health, nutrition, and natural ingredients.
- **Agriculture Industry:** Wild harvesting pili nuts is an eco-sustainable innovation for other agriculture industries to follow.
- **Dried Snacks Industry:** The slow drying technique used by Laird Superfood to preserve nutrients and flavor while drying Pili Nuts sets an opportunity for innovation in drying techniques for other nut-based snacks.

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