# Gentle Plant-Based Skincare Pili Ani Expands its Skincare Range with the Launch of Two New Items By Elena Rahman | Published 2022-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pili-ani References: [happi](https://www.happi.com/contents/view_breaking-news/2022-01-11/natural-indie-beauty-brand-pili-ani-expands-skin-care-collection/) & [piliani](https://www.piliani.com/) Pili Ani is a Filipina-owned natural beauty brand. The company is known for its facial oils and moisturizing creams. Recently, the brand announced its [expansion into the North American market](https://www.trendhunter.com/trends/pauls-choice-expands). Pili Ani's products are now available in the United States. Additionally, the market expansion includes the launch of two new products. The beloved Filipino brand now offers its [Gentle Facial CLeanser](https://www.trendhunter.com/trends/pure-cleansing-oil) and the Purifying Toner. Both formulas include the brand's hero ingredient, elemi oil, which is known for its detoxifying abilities. The oil is derived from the sap of pili trees native to the Philippines. It is scientifically proven to stimulate circulation, rid the body of toxins and impurities, and prevent breakouts and irregular skin pigmentations. Image Credit: Pili Ani ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 40% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Skincare:** There is a rising demand for eco-friendly, plant-based skincare products that incorporate hero ingredients with proven skin benefits. - **Expansion to North American Market:** As more international companies enter the North American market, there is a great opportunity for growth and market share in the beauty industry. - **Hero Ingredient Utilization:** More brands are using unique, locally sourced hero ingredients and highlighting their benefits to differentiate themselves in a crowded skincare marketplace. ### Where This Applies - **Natural Beauty:** There is an increasing trend towards natural, plant-based beauty products, which offers opportunities for development in the natural product industry. - **Health and Wellness:** As consumers become more health-conscious and eco-friendly, an opportunity for growth in the health and wellness industry exists with plant-based skincare products. - **Beauty and Personal Care:** The beauty and personal care industry continues to grow, and by utilizing unique hero ingredients and natural formulations, brands can set themselves apart and capitalize on this growth. ## Related on Trend Hunter - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Toner Pad Beauty Collections](https://www.trendhunter.com/trends/toner-pad.md) - [Plant-Rich Facial Care Products](https://www.trendhunter.com/trends/weleda-facial-care.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Japanese-Inspired Beauty Products](https://www.trendhunter.com/trends/iki-skin-care.md) - [K-Beauty Cleansing Oils](https://www.trendhunter.com/trends/pure-cleansing-oil.md) - [Rice-Based Skincare Lines](https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder.md)