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# Sustainable Vegan Spring Menswear
Pilgrim Continues to Launch Eco-Friendly Options for SS22

By Amy Duong | Published 2021-08-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pilgrim
References: [hypebeast](https://hypebeast.com/2021/7/piilgrim-spring-summer-2022-lookbook-release-info)

Manchester-based fashion label [Pilgrim](https://www.trendhunter.com/trends/scandinaviancanadian-jewelry1) introduces its latest options designed specifically for the Spring/Summer 2022 season. It continues to build upon its English style roots and notably, the entire range is vegan-friendly. The seasonal lookbook is shot by Manchester local photographer Luke Saxon.

His work is known for capturing a candid moment on the streets. This blends together northern English aesthetics not only through the backdrops, but also through the infused details of every piece in the seasonal capsule. The pieces include the heavyweight corduroy and waffle materials that make up the silhouettes. The shapes are bold and sleek to boast psychedelic themed details to bring forth the simplistic pieces. Rounding out the capsule is a collaborative footwear made alongside Californian label Etnies.

Image Credit: Luke Saxon

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 11% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Menswear:** Pilgrim's eco-friendly options for SS22 presents an opportunity for a sustainable menswear trend that uses vegan-friendly materials and offers unique styles.
- **Vegan Fashion:** Pilgrim's full vegan-friendly range showcases a trend that promotes sustainable and cruelty-free fashion.
- **Local Photography:** Pilgrim's seasonal lookbook shot by a local photographer Luke Saxon brings forth a trend to showcase local talent and support local artists.

### Where This Applies

- **Fashion:** Pilgrim's introduction of sustainable and vegan-friendly menswear for SS22 presents an opportunity for fashion companies to incorporate eco-friendly materials and unique styles.
- **Footwear:** Pilgrim's collaboration with Etnies to create a capsule footwear collection presents a trend in the footwear industry for collaborations that combine unique designs and sustainable materials.
- **Photography:** Pilgrim's use of a local photographer Luke Saxon for their seasonal lookbook presents an opportunity for fashion and photography industries to collaborate and showcase local talent.

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