# Fantasy-Filled Stores The Pilar's Story Toyshop is Made for Children By Meghan Young | Published 2010-11-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pilar-s-story-toyshop References: [bit.ly](http://bit.ly/aKMsDy) & [eliafelices](http://www.eliafelices.com/) The new Pilar's Story Toyshop is absolutely perfect for children. Filled with fantasy and imagination, it is a [creative haven for kids](https://www.trendhunter.com/trends/superpower-studios-initiative) of all ages. Designed by Elia Felices, the Pilar's Story Toyshop is located in Barcelona, Spain. I can see children wanting to visit the store for its [magical appeal](https://www.trendhunter.com/trends/magical-childrens-book) rather than the merchandise contained within. With its mystical rainbows, out-of-proportion objects and [plethora of color](https://www.trendhunter.com/trends/play-pavilion-1), the store's interior is definitely captivating. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Fantasy-themed Retail Stores:** Incorporating fantasy and imagination into retail stores can attract children and create a memorable shopping experience. - **Immersive Retail Experiences:** Creating a captivating retail space that goes beyond traditional shopping can differentiate brands and increase customer engagement. - **Child-centric Retail Design:** Designing retail spaces with the needs and desires of children in mind can increase foot traffic and customer loyalty. ### Where This Applies - **Toy Retail:** Toy retailers can create fantasy-filled stores to attract and engage children, increasing sales and customer loyalty. - **Children's Clothing:** Retailers selling children's clothing can incorporate magical elements into their stores to create a memorable shopping experience for both children and parents. - **Book and Game Retail:** Stores that sell books and games for children can benefit from incorporating fantasy-themed elements into their retail environment, making the store a destination for kids. ## Related on Trend Hunter - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Children Storytelling Toys](https://www.trendhunter.com/trends/world-traveler-pretend-play.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md)