# Tasseled Hairstyles Pilar Castro Evensen Captures the Summer Vibe with Color and Attitude By Meghan Young | Published 2010-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pilar-castro-evensen References: [behance.net](http://www.behance.net/gallery/PM-Mag-August/668222) & [nebulaskin](http://www.nebulaskin.com) If you're looking for new ways to pretty up your hair, I suggest you take some notes from Vina del Mar, Chile-based photographer Pilar Castro Evensen. Or, more specifically, from [hair stylist](https://www.trendhunter.com/trends/nova-arts-salon) (and makeup artist) Margarita Nilo. From [pom poms to oversized tassels](https://www.trendhunter.com/trends/systemarosa), you'll be happily swinging your head in no time. Shot for PM Magazine's August issue, this spread is [full of color and girly attitude](https://www.trendhunter.com/trends/kustaa-saksi1). Pilar Castro Evensen captured the summer vibe perfectly, that's for sure. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Hairstyles:** Opportunity for hair stylists to incorporate vibrant colors into hairstyles for a unique and eye-catching look. - **Statement Hair Accessories:** Potential for designers and hair accessory companies to create oversized tassels and pom poms that can be easily attached to hairstyles for a playful and trendy statement. - **Summer Vibes:** Opportunity for photographers and stylists to capture the carefree and fun atmosphere of summer through vibrant hair and makeup looks. ### Sectors Adopting This - **Hair Styling:** Innovation opportunity for hair salons and stylists to offer unique and colorful hairstyles that cater to individual preferences and trends. - **Hair Accessories:** Opportunity for accessory companies to create and market oversized tassels and pom poms as fun and statement hair accessories. - **Fashion Photography:** Opportunity for photographers and stylists to collaborate and capture the essence of summer through colorful and vibrant hair and makeup looks. ## Related on Trend Hunter - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Handwoven Colorful Tapestries](https://www.trendhunter.com/trends/versus-edition-one.md) - [Educational Hair Stylist Collectives](https://www.trendhunter.com/trends/stylist-collective.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md)