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# Fragrant Frozen Pilaf
This Delectable Pilaf Offers An Array Of Exciting Flavors

By Rahul Kalvapalle | Published 2016-04-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pilaf
References: [luvoinc](http://luvoinc.com/our-food/healthy-frozen-meals/coconut-curry-pilaf/) & [luvoinc](http://luvoinc.com/our-food/healthy-frozen-meals/coconut-curry-pilaf/)

Pilaf is one of those truly great foods that everybody likes to eat, but not everybody has the technical ability or the time to prepare. Thankfully everyone can enjoy a delicious pilaf thanks to the efforts of Luvo, a frozen food company backed by former [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-kyoho-drinks) and [Whole Foods](https://www.trendhunter.com/trends/readytoeat-meals) executives.

Luvo's vegetable coconut curry pilaf is a truly delectable offering that blends together fragrant and healthy brown jasmine rice, the nutty flavor and texture of butternut squash and delicious sweet potatoes. This dish is great for vegetarians who want to enjoy a delicious and nutritious pilaf dish.

Each serving of this wonderful [frozen pilaf](https://www.trendhunter.com/trends/golo-foods) gives you seven grams of protein, six grams of fiber and no more than 300 calories, making this one frozen meal that will satisfy your taste buds and your desire to eat healthy.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 36% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Frozen Food Innovations:** The success of Luvo's frozen vegetable coconut curry pilaf highlights the potential for creative and flavorful frozen food offerings.
- **Convenience Meal Market Expansion:** Luvo's delicious and nutritious frozen pilaf taps into the growing demand for convenient and healthy meal options.
- **Vegetarian-friendly Frozen Meals:** Luvo's vegetable coconut curry pilaf caters to the increasing number of consumers seeking vegetarian options in the frozen food aisle.

### Where This Applies

- **Frozen Food:** The success of Luvo's flavorful frozen pilaf highlights the need for innovation and variety in the frozen food industry.
- **Convenience Food:** Luvo's vegetable coconut curry pilaf taps into the convenience food market by offering a delicious and nutritious frozen meal option.
- **Vegetarian Food:** The popularity of Luvo's vegetarian-friendly frozen pilaf highlights the potential for growth in the vegetarian food industry, especially in the frozen food segment.

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