# Anime Rodent Campaigns The 'Pikachu Outbreak' Campaign Saw 50 Pikachus Take Over a Japanese Park By Rahul Kalvapalle | Published 2014-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pikachu-outbreak References: [designtaxi](http://designtaxi.com/news/367961/Japan-Is-Being-Invaded-By-Roaming-Randomly-Hopping-Pikachus/) & [pokemon-france](http://www.pokemon-france.com) 'Pikachu Outbreak' is an adorable and quirky promotional campaign launched to celebrate the roaring success of the 17th [Pokemon movie](https://www.trendhunter.com/trends/mister-donut-pokmon), 'Pokemon Movie: Cocoon of Diancie and Annihilation'. The campaign consisted of a group of 50 Pikachus thronging the city of Yokohama in Japan, randomly moving around and skipping about without a care in the world. The Pikachu Outbreak took off in Yokohama's Akarenga Park. The cute little yellow pikachus were seen 'mingling' amongst themselves and walking around with little sense of direction but lots of cuteness. The Pikachus were electrically powered and roughly the size of a small person. They previously appeared in a [Pokemon Company](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company) ad in which they were seen riding elevators and escalators. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Adorable Promotional Campaigns:** Opportunity to create unique and cute promotional campaigns to engage and captivate audiences. - **Quirky Marketing Strategies:** Potential to develop unconventional marketing strategies that embrace unpredictability and capture attention. - **Animated Character Takeover:** Chance to utilize beloved animated characters to create immersive and interactive experiences for fans. ### Sectors Adopting This - **Entertainment:** Potential for entertainment companies to leverage beloved animated characters in creative and engaging promotions. - **Advertising:** Opportunity for advertising agencies to develop innovative and captivating campaigns utilizing animated characters. - **Tourism:** Potential to attract tourists by creating unique and memorable experiences using popular animated characters. ## Related on Trend Hunter - [Cartoon Card Qsr Meals](https://www.trendhunter.com/trends/pikachu-promo-cards.md) - [Anime Creature-Inspired Vehicles](https://www.trendhunter.com/trends/pikachu-aceman.md) - [Indian-Inspired Cartoon Transformations](https://www.trendhunter.com/trends/pokmon-go-1.md) - [Anime Creature-Inspired Exhibition](https://www.trendhunter.com/trends/pokmon-crafts-exhibition.md) - [Anime Character Donuts](https://www.trendhunter.com/trends/mister-donut-pikachu-donut.md) - [Anime-Themed Outdoor Parks](https://www.trendhunter.com/trends/pokpark-kanto.md) - [Anime-Series Collaborative Art Series](https://www.trendhunter.com/trends/van-gogh-museum-1.md) - [Fried Chicken Anime Promotions](https://www.trendhunter.com/trends/kfc-pokmon.md) - [Anime-Inspired Mouse Peripherals](https://www.trendhunter.com/trends/brando-pokemon-pikachu-wireless-mouse.md)