# Animated Monster ASMR Videos This Pikachu ASMR Video Helps Relax the Viewer to Sleep By Ell Smith | Published 2020-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pikachu-asmr References: [hypebae](https://hypebae.com/2020/12/pikachu-pokemon-asmr-youtube-relaxing-sleeping-stress-satisfying-videos-sounds) & [youtube](https://www.youtube.com/playlist?list=PLBE2D9BnJJUr3gSb9uh7t0eTEmeQFfwIo) Research has suggested that living through the COVID-19 pandemic has resulted in a lack of sleep from most consumers, prompting this adorable Pikachu ASMR video, which was designed to help relax the viewer to sleep. Pikachu is a universally loved character, reminding lots of consumers of their childhood experiences. In the video, the character is situated in a relaxing, minimalist room. A breeze is blowing through the open door, and a small ball is set on the wooden floor. Pikachu, in its high-pitched and childlike voice repeats its name while running back and forth between headphones, creating a relaxing sensation for the listener. Halfway through the video, Pikachu takes a nap, encouraging the viewer to drift to sleep. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **ASMR Videos:** ASMR videos have been rising in popularity, and there is an opportunity for businesses to incorporate them into marketing campaigns to promote relaxation and wellbeing to consumers. - **Nostalgic Marketing:** Using beloved childhood characters such as Pikachu in marketing materials to appeal to nostalgic consumers can be a disruptive marketing strategy. - **Sleep Aid Innovations:** With the COVID-19 pandemic leading to sleep deprivation among consumers, there is potential for innovative sleep aids like ASMR videos to take the market by storm. ### Sectors Adopting This - **Entertainment Industry:** There is an opportunity for the entertainment industry to create more ASMR content that can cater to audiences looking for relaxation. - **Marketing Industry:** More businesses can leverage nostalgia-based marketing to tap into consumers' emotional connections with products/services like the Pikachu video example. - **Sleep Industry:** Innovative sleep aid options like ASMR videos can disrupt the sleep industry and help them cater to a tech-savvy demographic. ## Related on Trend Hunter - [Gamified Sleep-Tracking Applications](https://www.trendhunter.com/trends/pokemon-sleep.md) - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Sleepy Anime Character Merch](https://www.trendhunter.com/trends/pokmon-sleep-x-family-mart.md) - [Animated Sleep-Tracking Mobile Games](https://www.trendhunter.com/trends/pokmon-sleep.md) - [Anime-Inspired Mouse Peripherals](https://www.trendhunter.com/trends/brando-pokemon-pikachu-wireless-mouse.md) - [Science-Infused Sleep Streaming Services](https://www.trendhunter.com/trends/restflix-1.md) - [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md) - [Personalized AI Sleep Stories](https://www.trendhunter.com/trends/sleep-story-generator.md) - [ASMR-Inspired Soothing Toys](https://www.trendhunter.com/trends/sensory-motion-bubblers.md)