# Festively Flavored Wrapping Paper Aldi Created a Limited-Edition Pigs in Blankets Wrapping Paper By Laura McQuarrie | Published 2025-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper References: [aldipresscentre](https://www.aldipresscentre.co.uk/christmas/aldi-launches-worlds-first-lickable-pigs-in-blankets-wrapping-paper/)  [Aldi’s](https://www.trendhunter.com/trends/ashfields-pigs-in-blanket-roulette) Specially Selected Double Wrapped Pigs in Blankets are a festive favorite—more than 561 million Pigs in Blankets predicted to be eaten over the holiday season—prompting the retailer to create a limited-edition [lickable Pigs in Blankets wrapping paper](https://www.trendhunter.com/trends/scented-gift-wrap). In celebration of its Specially Selected Double Wrapped Pigs in Blankets being named the Good Housekeeping Christmas 2025 Best Pigs in Blankets winner, Aldi created a novelty wrapping paper that captures the smoky and savory essence of a [crowd-pleasing appetizer](https://www.trendhunter.com/trends/pigs-in-blankets-mac-cheese). This gift wrap is complete with stickers that peel back to reveal lickable components. Fans of Aldi's Pigs in Blankets have the chance to win a roll of wrapping paper via an exclusive shopper competition. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 88% | Activity: 89% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sensory-enhanced Packaging:** The introduction of flavored and scented wrapping paper creates novel consumer experiences, merging taste and touch in packaging design. - **Limited-edition Holiday Merchandise:** Limited-edition products tied to holidays encourage consumer excitement and urgency, enhancing brand engagement and loyalty. - **Interactive Gift Wraps:** Lickable and interactive elements in gift wraps bring novelty to the tradition of gift-giving, potentially increasing consumer interest in otherwise conventional products. ### Industries Being Reshaped - **Retail and Consumer Goods:** Retail brands embracing sensory packaging can differentiate their products and create memorable experiences for customers. - **Food and Beverage:** Collaboration between food flavors and packaging design opens new avenues for multisensory marketing strategies within the food industry. - **Marketing and Advertising:** Innovative packaging solutions like lickable wrapping paper offer fresh marketing tactics for brands looking to captivate and engage their audience uniquely. ## Related on Trend Hunter - [Custom Wrapping Paper Prints](https://www.trendhunter.com/trends/group-chat-wrap.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Retro Gaming Merch Collections](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection.md) - [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md)