# Piggyback Travel Services Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate By Laura McQuarrie | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/piggyback-ride References: [prexamples](http://prexamples.com/2015/03/the-worlds-first-piggyback-taxi-service/) & [zangchocolate](http://www.zangchocolate.com/contact) In order to show that its caffeinated chocolates can serve as a pick-me-up in more than one way, Zang created a [piggyback ride service](https://www.trendhunter.com/trends/taxi-driver) in Cape Town, South Africa. As a brand with Mexican roots, Zang had strong men wear traditional teal-colored wrestling masks and carry people to their next destination on the streets. In order to hail a ride, all people would need to do was tweet using the #ZangLift tag in order to flag down the attention of the brand. Appealing to the child in everyone, it's no wonder that this [quirky social media campaign](https://www.trendhunter.com/trends/heinz-ketchup-zero) had people snapping pictures like crazy, retweeting messages and helping the [caffeinated chocolate brand](https://www.trendhunter.com/trends/awake-chocolate) get international coverage online. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Quirky Social Media Campaigns:** Opportunity for businesses to create unique and attention-grabbing marketing strategies that generate online buzz. - **Branded Experiences:** Potential for brands to create memorable and interactive experiences that showcase their products or services in unconventional ways. - **Cross-promotion:** Possibility for businesses in different industries to collaborate and promote each other's products or services, creating mutual benefits and reaching new audiences. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity for food and beverage companies to incorporate interactive experiences into their marketing strategies, enhancing consumer engagement. - **Tourism and Travel:** Potential for travel companies to create unique and memorable experiences for tourists, adding value to their services and attracting more customers. - **Entertainment:** Opportunity for entertainment companies to explore creative and unconventional marketing campaigns that generate online buzz and engage with their audience. ## Related on Trend Hunter - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Branded Rest Stops](https://www.trendhunter.com/trends/summer-gets-bueno.md)