# Alcohol-Free Rye Whiskeys Whistlepig Unveils its First "Non-Whiskey," the PiggyBack Devil's Slide By Niko Pajkovic | Published 2022-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/piggyback-devils-slide References: [hiconsumption](https://hiconsumption.com/whistlepig-piggyback-devils-slide-non-whiskey/) & [dry.whistlepigwhiskey](https://dry.whistlepigwhiskey.com/products/piggyback-devils-slide)  New England-based whiskey maker WhistlePig has announced the launch of its WhistlePig PiggyBack Devil’s Slide, a (mostly) [non-alcoholic rye whiskey](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) that has been aged for six years before being "undistilled" at the [WhistlePig Farm](https://www.trendhunter.com/trends/whistlepig-alice-cooper) & Distillery. According to the company, the unconventional rye whiskey does contain between 0.5% to 1% ABV. However, this is not enough to deliver a substantial buzz, which is why WhistlePig is marketing the product to non-drinkers who would like to indulge in the taste and ritual of enjoying a premium whiskey. In addition, the experts at WhsikeyPig have recommended a few creative mocktail recipes that are designed to best take advantage of the new buzz-free rye. For example, bar manager Grey Miller suggests trying his mocktail recipe called 'The Best Part of Wakin’ Up,' a new twist on the Irish Coffe that combines Devil's Slide with maple syrup and freshly ground java. Image Credit: Whistlepig ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Spirits:** The rise of non-alcoholic spirits in the market offers an opportunity for distilleries to produce and market innovative alcohol-free products for non-drinkers and health-conscious consumers. - **Mocktail Mixology:** As non-alcoholic spirits gain popularity, there is an opportunity for mixologists to create innovative and flavorful mocktail recipes that feature these buzz-free alternatives. - **Undistilled Spirits:** Distilleries can explore the opportunity to produce novel undistilled spirits that offer the taste and ritual of premium spirits but without the alcohol content. ### Where This Applies - **Distilleries:** Distilleries can innovate their product line with alcohol-free spirits to tap into the growing market of non-drinkers and health-conscious consumers who still crave the taste and experience of premium spirits. - **Hospitality:** As non-alcoholic spirits gain popularity, hospitality businesses can cater to health-conscious consumers and non-drinkers by offering a variety of mocktails that feature these innovative buzz-free alternatives. - **Beverage Retail:** Beverage retailers can expand their product offerings with non-alcoholic alternatives and capitalize on the trend of non-drinkers seeking high-end mocktail ingredients like non-alcoholic whiskey and gin. ## Related on Trend Hunter - [Rebellious Non-Alcoholic Whiskey](https://www.trendhunter.com/trends/whistlepig-alice-cooper.md) - [Non-Alcoholic Whiskey Cocktails](https://www.trendhunter.com/trends/non-alcoholic-whiskey-cocktails.md) - [Alcohol-Free Whiskey Alternatives](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative.md) - [Highly-Mixable Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-100-rye.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits.md) - [Swine-Shaped Bottle Whiskeys](https://www.trendhunter.com/trends/10year-rye-whiskey.md) - [Alcohol-Free Spirit Ranges](https://www.trendhunter.com/trends/whitley-neill.md) - [Gilded Swine Spirits](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md)