# Bird Poop Soap The Pigeon d'Or Project Turns "Rats with Wings" into Clean Creatures By Meghan Young | Published 2010-11-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pigeon-d-or References: [dvice](http://dvice.com/archives/2010/11/magical-pellets.php#1) & [tuurvanbalen](http://www.tuurvanbalen.com/projects/pigeon-dor) Considering that pigeons are often described as "rats with wings," I'm not surprised that the [Pigeon d'Or](https://www.trendhunter.com/trends/project-pigeon) project was created. Turning their dirt droppings into detergent--yes, [clean, soapy detergent](https://www.trendhunter.com/trends/dawn-powersuds)--Tuur Van Balen hopes to make a unique environmental impact in urban cities such as New York and Chicago. Funded by the Flemish Authorities, the Pigeon d'Or project centers around [feeding these birds a special concoction](https://www.trendhunter.com/trends/cool-birds) that turns their poop into soap. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Animal Waste Innovation:** Exploring creative ways to transform animal waste into useful products, such as detergent from pigeon droppings. - **Urban Environmental Impact:** Addressing environmental challenges in urban cities, such as pollution caused by pigeons, through innovative projects like Pigeon d'Or. - **Sustainable Cleaning Solutions:** Developing eco-friendly cleaning products that utilize natural and unconventional materials, like soap made from bird poop. ### Industries Being Reshaped - **Cleaning Products:** Creating disruptive innovations in the cleaning product industry by leveraging unconventional and sustainable ingredients, like soap derived from animal waste. - **Urban Pest Management:** Exploring new methods and products to control urban pests, like pigeons, while also finding ways to repurpose their waste for beneficial use. - **Environmental Services:** Providing innovative solutions to address urban environmental challenges, such as developing projects that repurpose animal waste into value-added products like detergent. ## Related on Trend Hunter - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Biodegradable Single-Use Soap](https://www.trendhunter.com/trends/tab-soap.md) - [Stylishly Luxurious Bath Accessories](https://www.trendhunter.com/trends/2024-bath-collection.md) - [Two-in-One Toilet Pods](https://www.trendhunter.com/trends/potty-pods.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md)