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# Large Two-Foot Pizzas
Cicis Returned its Piezilla Pizza to the Menu after Six Months

By Colin Smith | Published 2023-05-17 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/piezilla-pizza
References: [brandeating](https://www.brandeating.com/2023/05/cicis-brings-back-28-inch-piezilla-pizza-at-lower-price.html)

![Large Two-Foot Pizzas](https://cdn.trendhunterstatic.com/thumbs/505/piezilla-pizza.jpeg)

[Cicis](https://www.trendhunter.com/trends/cicis) announced the return of its '[Piezilla Pizza](https://www.trendhunter.com/trends/piezilla),' a large 28-inch pizza with one topping. The pizza last appeared on the Cicis menu in late-2022, marking roughly six months of absence before its return. The restaurant confirmed that this year, the pizza would retail for $49.99 USD, rather than the $65 USD it sold for last year.

The Piezilla Pizza is a traditional pizza covered in tomato sauce, cheese, garlic butter, and pepperoni slices. This pizza cuts into 64 slices, which the company states is excellent for serving roughly 15 people with 4 slices per person and some left over. It is important to note that the Piezilla Pizza cannot be ordered online for delivery, as it can only be ordered in-store or ordered online for pickup in advance.

Image Credit: Cicis

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 49% | Activity: 59% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Giant Pizza Trend:** The return of Cicis' 'Piezilla Pizza' highlights the growing trend of large and unique pizzas.
- **Experiential Dining Trend:** Large pizzas like the 'Piezilla Pizza' offer a unique dining experience for groups that can't be replicated at home.
- **Retail Price Adjustment Trend:** Cicis' decision to lower the retail price of the 'Piezilla Pizza' reflects the trend of adjusting prices to stay competitive.

### Sectors Adopting This

- **Fast Food Industry:** Fast food chains can take advantage of the giant pizza trend to differentiate themselves and appeal to larger groups.
- **Restaurant Industry:** Restaurants can leverage giant pizzas like the 'Piezilla Pizza' to offer a unique and shareable experience.
- **Food Delivery Industry:** The inability to order the 'Piezilla Pizza' online for delivery presents an opportunity for food delivery companies to partner with Cicis and offer this unique pizza for delivery.

## Related on Trend Hunter

- [Supersized 28-Inch Pizzas](https://www.trendhunter.com/trends/piezilla.md)
- [Pepperoni-Topped Stuffed Pizzas](https://www.trendhunter.com/trends/cicis.md)
- [Extra-Long Topping-Packed Pizzas](https://www.trendhunter.com/trends/pizzapizza-by-the-yard.md)
- [Oversized 90s Pizzas](https://www.trendhunter.com/trends/the-big-new-yorker.md)
- [Pasta-Inspired Pizza Recipes](https://www.trendhunter.com/trends/spaghetti-and-meatballs-pizza.md)
- [Oversized Pizzeria Menu Items](https://www.trendhunter.com/trends/the-grand-papa-pizza.md)
- [Oversized NYC-Style Pizzas](https://www.trendhunter.com/trends/nyxl-pizza.md)
- [Personalization-Focused Pizza Meals](https://www.trendhunter.com/trends/mix-match-combo.md)
- [Group-Friendly Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-extra-large.md)
