# Sophisticated Korean Footwear Seoul-Based piéton Drops Its First Footwear Capsule Collection By Kanesa D | Published 2022-05-26 | Updated 2022-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pieton References: [hypebae](https://hypebae.com/2022/5/pieton-seoul-korean-footwear-brand-shape-capsule-mules-heels-boots-sandals-where-to-buy) & [pieton.kr](http://pieton.kr/) piéton is an emerging footwear brand based in Seoul, South Korea. The label has launched its first-ever [capsule collection](https://www.trendhunter.com/trends/petals-pearls) dubbed ‘Shape,’ comprised of [sandal and mule designs](https://www.trendhunter.com/trends/sandal-designs) in various color options. The brand’s name translates to “walking person” in French, aiming to reinvent contemporary footwear trends with bold, versatile silhouettes. Collection highlights include the ‘MALMO’ oblique mule in ‘Classic Gray,’ the ‘FARO’ [slingback sandal](https://www.trendhunter.com/trends/platformstyle-sandals) in ‘White,’ ‘Navy Wool,’ and ‘Prussian Blue.’ For consumers who would like a fuller silhouette, the beige ‘EMDEN’ mesh boots reach the top of the ankle for a sleek, pointed-toe look. The piéton campaign visuals and products are available on the piéton website for Korean shoppers and W Concept for international purchases. Image Credit: piéton ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 16% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Contemporary Footwear Trends:** Piéton aims to reinvent contemporary footwear trends with their bold and versatile silhouettes. - **International Footwear Market:** Piéton's partnership with W Concept suggests an opportunity to target the international market. - **Mesh Boots:** The EMDEN mesh boots were a standout in piéton's capsule collection, suggesting a trend for sleek, pointed-toe boots. ### Industries Being Reshaped - **Fashion and Apparel:** Piéton's capsule collection represents an opportunity for innovation in contemporary fashion and footwear design. - **E-commerce:** Piéton's online presence and partnership with W Concept demonstrate the potential for disruption in the global e-commerce market for footwear. - **Luxury Goods:** Piéton's bold and versatile designs position the brand as a competitor in the luxury footwear market. ## Related on Trend Hunter - [Luxury Footwear Debuts](https://www.trendhunter.com/trends/ottange.md) - [Second Skin-Feeling Collaborative Shoes](https://www.trendhunter.com/trends/peu.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Sleek Performance Collaborative Sneakers](https://www.trendhunter.com/trends/70-collection.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md)