# Denim Dream Shoots Pieter Hugo Shoots Colette from Max Models Cape Town in Jeans By Armida Ascano | Published 2010-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pieter-hugo References: [touchpuppet](http://www.touchpuppet.com/2010/10/08/pieter-hugo/) & [pieterhugo](http://www.pieterhugo.com/) This spread by Pieter Hugo features the stunning Max Models Cape Town model Colette styled in blue hues and a smile. The Pieter Hugo spread shows denim outfits that are appropriate for both daytime and night, giving versatility to a look once meant exclusively for casual days. Pieter Hugo brings out Colette's natural beauty in the spread by use of expert lighting. The result is a vividly breathtaking shoot that Piete Hugo can be proud of. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Versatile Denim Outfits:** The growing demand for denim outfits that can be worn for both daytime and night presents an opportunity for brands to innovate and create versatile designs. - **Expert Lighting in Fashion Photography:** The use of expert lighting techniques in fashion photography opens up opportunities for photographers to create visually striking and captivating shoots. - **Natural Beauty Emphasis:** There is a trend towards emphasizing natural beauty in fashion spreads, creating opportunities for models and brands to promote authenticity and confidence. ### Industries Being Reshaped - **Fashion Retail:** The trend for versatile denim outfits allows fashion retailers to offer customers more options and cater to the growing demand for versatile fashion. - **Fashion Photography:** With the increasing focus on expert lighting techniques in fashion photography, there is an opportunity for photographers to offer their expertise and stand out in the industry. - **Beauty and Cosmetics:** The emphasis on natural beauty in fashion spreads creates opportunities for beauty and cosmetics brands to promote natural and minimalistic makeup looks. ## Related on Trend Hunter - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)