# Veggie Goblet Ads The Pierre Martinet Smoothie Campaign Promotes Healthy Drinks By Meghan Young | Published 2012-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pierre-martinet-smoothie-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/09/pierre-martinet-carrot-tomato-beetroot/) & [being.fr](http://www.being.fr/) Although many people have amble access to their fruits and vegetables on a daily basis thanks to convenient grocery stores and healthier food options in fast food restaurants, some people still need easier options to get their necessary vitamins and nutrients; the Pierre Martinet Smoothie campaign offers one solution. It promotes a [healthy drink](https://www.trendhunter.com/trends/daily-greens-drink) that ensures people meet their veggie count for the day. The Pierre Martinet Smoothie campaign was created by BEING [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1), an ad agency based in Paris, France. It features [colorful goblets](https://www.trendhunter.com/trends/taste-our-world) made out of the veggies each smoothie consists of. For instance, one is made out of an egg plant while another from a carrot. It was art directed by Jean-Pierre Roges. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Healthy Drinks:** Disruptive innovation opportunity: Develop and market convenient and healthy drink options that incorporate the necessary vitamins and nutrients. - **Creative Food Advertising:** Disruptive innovation opportunity: Explore creative ways to promote healthy foods through visually appealing and unique advertising campaigns. - **Enhanced Nutrient Consumption:** Disruptive innovation opportunity: Create innovative solutions that make it easier for people to meet their daily vegetable and nutrient requirements. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Develop new products and services within the food and beverage industry to cater to the growing demand for healthy and convenient options. - **Advertising and Marketing:** Disruptive innovation opportunity: Provide innovative advertising and marketing strategies to help brands promote healthy food and beverage products effectively. - **Health and Wellness:** Disruptive innovation opportunity: Introduce technologies and solutions that facilitate improved nutrient consumption and support overall health and wellness. ## Related on Trend Hunter - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Savory Vegetable Beverages](https://www.trendhunter.com/trends/vegetable-beverages.md) - [Vegetable-Rich Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-duo.md) - [Veggie-Rich Matcha Smoothies](https://www.trendhunter.com/trends/the-go-getter-by-jamba.md) - [Veggie-Rich Yogurt Smoothies](https://www.trendhunter.com/trends/clover-the-rainbow.md) - [Fresh Produce-Focused Campaigns](https://www.trendhunter.com/trends/fresh-european-produce.md) - [Complimentary Breakfast Trucks](https://www.trendhunter.com/trends/vegfast-van.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md)