# Driving Car-ligraphy Designers Pierre and Damien Create Unique Font Using the iQ Car By Tom Galle | Published 2009-07-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pierre-damien-iq-car References: [gizmodo](http://gizmodo.com/5317954/designers-create-iq-font-with-tiny-toyota-custom-software) & [vimeo](http://vimeo.com/5233789) Designers Pierre and Damien, in collaboration with race car driver Stef Van Campenhoudt, have created a special kind of font through skilled driving and special programs. The [Toyota](https://www.trendhunter.com/trends/gr-supra) iQ car is fitted with a camera and ready to write. The camera tracks four points on the corners of the Toyota iQ by way of colorful stickers. The camera above, mounted to a crane, takes those points and delivers them to software that creates the shapes, punctuation and all-important letters and numbers that make up a font. The font can be downloaded [here](http://nl.toyota.be/iqfont) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Car Design:** Using cameras and software to create unique fonts through skilled driving and special programs. - **Creative Branding Techniques:** Developing unconventional methods, such as car-ligraphy, to create unique and engaging brand fonts. - **Technology-driven Typography:** Utilizing advanced technology, like cameras and software, to revolutionize the creation of fonts. ### Industries Being Reshaped - **Automotive:** Exploring innovative ways to incorporate technology and design aesthetics into cars, such as using cameras for artistic purposes. - **Graphic Design:** Adopting new techniques and technologies, such as car-ligraphy, to create visually compelling typography and branding for clients. - **Advertising and Marketing:** Embracing creative branding techniques, like car-ligraphy, to captivate audiences and differentiate from competitors. ## Related on Trend Hunter - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Safety-First Car Typefaces](https://www.trendhunter.com/trends/volvo-centum.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [AI-Designed Drift Sequences](https://www.trendhunter.com/trends/gr-supra.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md)