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# Playful Ice Cream Depictions
Pierluigi Veronese Renders Graphic Representations of Italian Treats

By Jamie Danielle Munro | Published 2014-05-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pierluigi-veronese
References: [designboom](http://www.designboom.com/art/pierluigi-veronese-60-70-80s-ice-cream-graphic-05-20-2014/) & [behance.net](https://www.behance.net/search?search=pierluigi%20veronese)

Pierluigi Veronese is an Italian artist that turned to ice cream for inspiration in his latest series. The pieces were done in Photoshop, and show different [flavors and shapes](https://www.trendhunter.com/trends/angel-hair-ice-cream) of the popular Italian treat.

Some of Pierluigi Veronese's designs include ice cream in the shape of a space ship, square-shaped looks and even ones that appear to resemble the game of Tetris. The artist also experimented with various forms of colors too, pairing reds and oranges together, as well as dark purples and maroons. According to DesignBoom, the work is meant to "remind one of a time without smartphones and technology at the beachside – when the only choice one needed to make was which flavor to choose," which is exactly what is done here.

Photo Credits: [designboom](http://www.designboom.com/art/pierluigi-veronese-60-70-80s-ice-cream-graphic-05-20-2014/), [behance.net](https://www.behance.net/search?search=pierluigi%20veronese)

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 15% | Activity: 9% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Graphic Ice Cream:** By rendering ice cream in graphic representations, there is an opportunity to create visually unique and playful ice cream products.
- **Flavor Innovation:** Exploring different flavors and combinations allows for the creation of new and exciting ice cream experiences.
- **Nostalgic Design:** Using ice cream designs that evoke nostalgia can appeal to customers seeking a retro and whimsical experience.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of graphic ice cream designs by creating visually appealing product packaging and marketing materials.
- **Art and Design:** The art and design industry can collaborate with ice cream manufacturers to create unique and aesthetically pleasing ice cream creations.
- **Retail and E-commerce:** Retailers and e-commerce platforms can incorporate nostalgic ice cream designs into their product offerings, attracting customers with a penchant for retro aesthetics.

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