# Gen Z Piercing Studios 'Studs' Offers an Experience That's Approachable, Affordable & Safe By Laura McQuarrie | Published 2019-11-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/piercing-studio References: [adweek](https://www.adweek.com/brand-marketing/piercing-shop-studs-targets-gen-z-with-a-vivacious-and-welcoming-environment/) & [studs](https://studs.com/) Digitally native brand Studs recently opened the doors to a welcoming piercing studio in NYC that appeals to [Millennials](https://www.trendhunter.com/trends/cinnabon-swirl) and [Gen Z](https://www.trendhunter.com/trends/uo-x-glendale) alike. The stylish, brightly lit space with its neon-accented decor has quickly led Studs to be called "the Glossier of piercing studios" and it sets itself apart with an experience that feels approachable, affordable, safe and health-conscious. Studs delivers an experience that couldn't be offered by youthful jewelry chains and tattoo parlors, and consumers will appreciate being able to choose from a range of stylish piercings for any part of the ear. As well as being able to get basic studs at the newly opened piercing studio, consumers also have the chance to purchase special—yet accessibly priced—collaboration pieces that were created with designers and influencers. Image Credit: Studs ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 94% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Digital Piercing Studios:** Creating a digital platform for piercing studios that provides an approachable and affordable experience for Gen Z and Millennials. - **Stylish Collaborations:** Collaborating with designers and influencers to create special and accessibly priced piercing pieces for consumers. - **Health-conscious Piercing:** Offering a safe and health-conscious piercing experience that sets apart from traditional jewelry chains and tattoo parlors. ### Where This Applies - **Jewelry:** Integrating digital platforms and collaborations to offer a unique and affordable piercing experience for consumers. - **Fashion:** Partnering with designers and influencers to create stylish and accessible piercing pieces, attracting a fashion-savvy consumer base. - **Beauty:** Providing a safe and health-conscious piercing experience that appeals to beauty-conscious consumers seeking an affordable and stylish option. ## Related on Trend Hunter - [Gen Z-Targeted Jewelry Collections](https://www.trendhunter.com/trends/interlinked.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Gen Z-Inspired Hair Gems](https://www.trendhunter.com/trends/gem-z-collection.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Labyrinth-Inspired Earring Designs](https://www.trendhunter.com/trends/earring-studs.md) - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Futuristic Headphone Attachments](https://www.trendhunter.com/trends/andaash.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md)