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# Fun-Loving Sailor Shoots
The 'Pied Dans l'Eau' Elle Italy July 2010 Shoot is Wet and Wild

By Annie Ho | Published 2010-07-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pied-dans-l-eau-elle-italy-july-2010
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/07/editorial-pied-dans-leau.html) & [elle](http://www.elle.com)

The ‘Pied Dans l’Eau’ shoot in Elle Italy July 2010 makes me want to throw on my swimsuit and hop into the nearest pool.

Inspired by having fun around the city on a hot summer day, model Alyssa Miller shows off her voluptuous figure in a fitted bikini. Well-known for his expertise in fashion photography, photographer David Burton managed to capture this entire shoot perfectly.

Check out photos from the ‘Pied Dans l’Eau’ spread in Elle Italy July 2010 in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 72% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Fashion Photography:** Disruptive innovation opportunities in integrating new technologies, such as AI and augmented reality, into fashion photography to enhance creativity and efficiency.
- **Swimwear Fashion:** Disruptive innovation opportunities in sustainable swimwear manufacturing, using eco-friendly and biodegradable materials.
- **Poolside Entertainment:** Disruptive innovation opportunities in creating interactive poolside entertainment experiences through the use of immersive technologies, like virtual reality.

### Who This Affects Most

- **Fashion Photography:** Disruptive innovation opportunities in developing automated post-processing solutions for fashion photographers to streamline workflow and improve productivity.
- **Swimwear Manufacturing:** Disruptive innovation opportunities in implementing 3D printing technology for custom-fit and personalized swimwear production.
- **Entertainment:** Disruptive innovation opportunities in designing wearable devices and accessories for poolside entertainment, offering a blend of style and functionality.

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