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# Upcycled Urban Chic
Piece x Piece Revamps Discarded Clothing for the Eco-Conscious Fashionista

By Amanda Chang | Published 2010-10-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/piece-x-piece
References: [pxp-sf](http://pxp-sf.com/)

[Eco-chic clothing lines](https://www.trendhunter.com/trends/regeneration-nation) such as Piece x Piece are becoming increasingly popular. What's great about this line is that you would never know at first glance that its designs are made from discarded clothing.

The San Fransisco-based label is the creation of fashion designer Elizabeth Brunner. Brunner has created [stylish designs](https://www.trendhunter.com/trends/iclothing) from [reclaimed scrap](https://www.trendhunter.com/trends/remake-by-burberry) that would otherwise be thrown into landfills.

Featuring beautiful silhouettes made from a wide array of textures and fabrics, the Piece x Piece collection is sure to give you the bang for your buck.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 88% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Upcycling Clothing:** The trend of turning discarded clothing into fashionable pieces is growing, creating opportunities for designers to innovate in this area.
- **Sustainable Fashion:** The demand for eco-friendly clothing is increasing, providing a market for companies like Piece x Piece to create stylish and sustainable fashion.
- **Reclaimed Textiles:** Using discarded textiles to create new clothing items is a trend that is not only environmentally friendly, but also provides a unique and customizable aspect to fashion.

### Where This Applies

- **Fashion and Apparel:** Companies can tap into the demand for environmentally friendly and sustainable fashion through the use of upcycling and reclaimed textiles.
- **Textile Manufacturing:** A move towards using more sustainable and eco-friendly materials provides an opportunity for textile manufacturers to innovate in this area.
- **Waste Management:** Upcycling clothing creates a secondary market for discarded textiles, presenting opportunities for waste management companies to partner with designers and manufacturers.

## Related on Trend Hunter

- [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)
- [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)
- [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md)
- [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)
- [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md)
- [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)
- [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md)
- [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md)
- [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md)
