# Celebratory Body Care Collections Native's Piece of Cake Collection Marks Its 10th Birthday By Laura McQuarrie | Published 2025-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/piece-of-cake-collection References: [nativecos](https://www.nativecos.com/products/body-wash?variant=46544544202926) & [instagram](https://www.instagram.com/p/DKXv8LYsgiC/)  [Native](https://www.trendhunter.com/trends/native-x-dunkin) is celebrating a decade of delivering Good, Clean, Fun products with a limited-edition Piece of Cake collection and a fragrance that smells like a decadent blend of sugar, citrus, and whipped vanilla. Fans of the brand know Native for its freshly scented daily care staples that are simple, effective and cruelty-free, and this special launch shares essentials like body wash, moisturizing shampoo and conditioner, lotion, as well as deodorant in regular and sensitive varieties—both of which are aluminum-free and paraben-free. This dessert-like, guilt-free fragrance can be used two ways: mixed with other scents for a personalized blend with a hint of cake-like notes, or layered with matching hair and body care products from the Piece of Cake collection to amplify and extend the enjoyment of this single fragrance throughout the day. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 77% | Activity: 85% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrance Blending:** Offering consumers the ability to customize and mix dessert-like scents with other fragrances opens up new avenues for self-expression and personal scent identification. - **Guilt-free Indulgence Scents:** Developing body care collections with decadent, dessert-inspired scents caters to consumers' desires for luxury and pleasure without dietary implications. - **Eco-conscious Body Care:** Creating eco-friendly body care products that are cruelty-free, aluminum-free, and paraben-free appeals to the increasing consumer demand for sustainability and ethical sourcing. ### Sectors Adopting This - **Beauty and Personal Care:** The trend towards indulgent, personalized fragrances within personal care products highlights opportunities for innovation in scent customization and experiential personal care. - **Eco-friendly Consumer Goods:** As consumers continue to prioritize sustainability, eco-conscious body care items offer a promising frontier for developing environmentally responsible packaging and formulations. - **Fragrance and Perfume:** The advent of dessert-inspired fragrance offerings provides a niche market for creative scent development and the exploration of unconventional scent combinations. ## Related on Trend Hunter - [Donut-Scented Bodycare Collections](https://www.trendhunter.com/trends/native-x-dunkin.md) - [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md) - [Limited-Edition Beachy Bodycare](https://www.trendhunter.com/trends/native-surf-club-collection.md) - [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md) - [Sensorial Autumn-Inspired Body Care](https://www.trendhunter.com/trends/fall-market-collection.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Donut-Scented Collaborative Bodycare](https://www.trendhunter.com/trends/dunkin-and-native.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md)