# Pie Vending Machines Intuit QuickBooks Installed a Large-Scale Pie and Mash Dispenser By Laura McQuarrie | Published 2024-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pie-vending-machine References: [campaignlive](https://www.campaignlive.co.uk/article/west-ham-sponsor-intuit-quickbooks-connects-fans-pie-mash/1897092)  Taxes, finances, and business management often cause stress for many, but Intuit QuickBooks offers a different experience—and to emphasize how it can infuse lives with simplicity and joy, the company unveiled a large-scale pie vending machine. As West Ham United’s official accounting software partner, Intuit QuickBooks set up a 12-foot pie and mash dispenser outside the club’s Olympic Stadium in Stratford. Full of hundreds of pies prepared by local business Tony’s Pie & Mash, the pie vending machine offers fans not only a treat but also the chance to win a VIP match day experience at the upcoming West Ham United versus Arsenal game on 30 November. Every pie dispensed comes with a scannable QR code, and the prize also unlocks access to financial and business growth advisors for additional support. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 33% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Automated Food Dispensing:** Automated vending solutions are revolutionizing food distribution by offering quick and convenient access to freshly prepared meals. - **Interactive QR Code Marketing:** Engaging consumers with scannable QR codes integrated into product offerings enhances the marketing experience and provides additional value and connectivity. - **Experiential Marketing Campaigns:** Creating memorable, interactive experiences like the pie vending machine attracts attention and strengthens brand affinity through unique, engaging events. ### Sectors Adopting This - **Food Service Technology:** Innovative food dispensing machines are shaping the future of food service by streamlining operations and enhancing customer convenience. - **Marketing and Promotions:** Interactive and reward-based marketing strategies, such as QR code-enabled campaigns, are transforming consumer engagement and loyalty. - **Event Management:** Experiential marketing initiatives at events offer opportunities for brands to create direct, immersive interactions with their target audience. ## Related on Trend Hunter - [Automated Pizza Partnerships](https://www.trendhunter.com/trends/piestro-pod.md) - [Sausage Roll Distribution Machines](https://www.trendhunter.com/trends/atmmm.md) - [Comfort Food Frozen Pies](https://www.trendhunter.com/trends/new-pukka-pies.md) - [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md) - [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md) - [Sausage Snack ATMs](https://www.trendhunter.com/trends/greggs-and-monzo.md) - [Branded Automated Pizza Kiosks](https://www.trendhunter.com/trends/digiorno-pizza-vending-machine.md) - [Whisky-Infused Pies](https://www.trendhunter.com/trends/whisky-infused-pies.md) - [Complimentary Pie Promotions](https://www.trendhunter.com/trends/magical-mince-pie-windows.md)