# No-Wait Pizza Orders Domino's New Pie Pass Technology Lets Carryout Customers Skip the Line By Katherine Pendrill | Published 2020-02-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pie-pass References: [chewboom](https://www.chewboom.com/2020/02/17/pay-online-and-skip-the-line-with-dominos-new-pie-pass-technology/) In an effort to speed up in-store service, Domino's has just unveiled its new Pie Pass technology. As the name alludes to, Pie Pass allows customers to skip the line when they order carryout. To use the service, customers must place their carryout order online or via the Domino's app. The order is paid for online, so when customers arrive, they simply check in on the [Domino’s](https://www.trendhunter.com/trends/pinpoint-delivery) Tracker or the order confirmation page and then follow the in-store digital menu board to the counter to grab their order. The digital menu board will even display the customer's name to let them know their pizza is waiting for them. With brands like [Little Caesars](https://www.trendhunter.com/trends/pepsi-chase-cars) introducing [Pizza Portal](https://www.trendhunter.com/trends/the-hut-lane) pickup stations, Pie Pass allows Domino's to keep up with the consumer demand for quick in-store service. Image Credit: *Domino's.* ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Contactless Ordering:** Domino's Pie Pass technology establishes a trend for contactless ordering experiences for fast food collectibles. - **Digital Menu Tech:** The use of digital menu boards presents an innovative trend in retail technology. - **Mobile Payments:** Mobile payments are a growing trend in the food industry. ### Who This Affects Most - **Fast Food Restaurants:** Fast food restaurants are adopting innovative strategies to improve in-store experiences for customers. - **Retail Technology:** The demand for innovative retail technology products and services in the fast food industry is on the rise. - **Mobile Payment Industries:** Mobile payment industries are providing customized payment options to customers through their mobiles and enhancing their experience. ## Related on Trend Hunter - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Pinpoint QSR Deliveries](https://www.trendhunter.com/trends/dominos-3.md) - [CarPlay-Enabled Pizza Orders](https://www.trendhunter.com/trends/apple-carplay-1.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Automated Pizza Partnerships](https://www.trendhunter.com/trends/piestro-pod.md) - [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md) - [Buy-Now-Pay-Later Pizzas](https://www.trendhunter.com/trends/buy-now-pay-later-pizza.md) - [AI-Driven Pizza Innovations](https://www.trendhunter.com/trends/dominos-and-microsoft.md) - [Telekinetic Pizza-Ordering Apps](https://www.trendhunter.com/trends/mind-ordering-app.md)