# Mouthwatering Pie Boxes Greeklicious' Pie Packaging Design Supersizes Images to Show Filling By Laura McQuarrie | Published 2014-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pie-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/greeklicious-traditional-pies.html) & [greekliciousfoods](http://www.greekliciousfoods.com/) These pie packaging designs for Greeklicious by [Creative Forward](https://www.trendhunter.com/trends/88-acres-seed-butter) help to make traditional Greek food appealing to a market based in the United States. The products include a variety of [sweet and savory pies](https://www.trendhunter.com/trends/pukka-product), including Pumpkin, Macaroni, Spinach & Cheese, Sweet Cream and Cheese pies. Rather than showing off a scale picture of each of the dinner and dessert items, the packaging blows up the images of each pie, making sure consumers can get a real good look at what's on the inside. Since some of the best parts of the Greek food are the [handmade filo dough](https://www.trendhunter.com/trends/odysea-spinach-feta-filo-rolls) and the stuffing inside, each pie box plays up the colors that match the most delicious elements of the filling. As well as being a great way to show off each individual product, this is also extremely effective at differentiating one product from another. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Large Product Images on Packaging:** Package designs showcasing large product images, can help boost a product's appeal by providing a more realistic representation of the product inside the packaging, instead of just a picture on the front. - **Authentic Food Differentiation:** Authentic food differentiation on packaging through visual cues, such as handmade filo dough and unique fillings, can help products stand out in a crowded market. - **Sensory Marketing Through Color:** Sensory marketing through color on packaging can evoke the flavors and textures of a product's filling, creating an immersive experience for the consumer before they even try the product. ### Where This Applies - **Food Packaging Industry:** There is an opportunity for the food packaging industry to incorporate large product images and unique visual cues on packaging to help differentiate products and appeal to consumers. - **Food Retail Industry:** Food retailers can use sensory marketing through color on packaging to create an immersive experience for consumers and increase sales. - **Food Service Industry:** Restaurants and food service companies can benefit from showcasing authentic food differentiation on packaging to better communicate the unique flavors and textures of their products to customers. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Comfort Food Frozen Pies](https://www.trendhunter.com/trends/new-pukka-pies.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [International Flavor Snack Pies](https://www.trendhunter.com/trends/pukka-world-flavours.md) - [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md) - [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md)