# Branded Handle Pie Packaging The Momo Gelato Pie Box Strap Enhances the Portability of the Design By Michael Hemsworth | Published 2016-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pie-box References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/alca-para-embalagem-de-tortas-momo.html) & [mquatrodesign.br](http://www.mquatrodesign.com.br/) The Momo Gelato pie box handle is branded with a series of images and text that is focused on the branding of the company, but with a twist of convenience to boot. The strap, designed by creative agency M. Quatro Design, is a small piece of packaging that unfolds and fits onto the corners of the brand's pie boxes. This enables the packaging of the boxes to remain blank or minimal and leave the branding work to the strap itself. Brands are consistently in flux when it comes to packaging in order to remain relevant to the brand, but the process needs to be carried out properly so as to not push out existing customers. The Momo Gelato box strap effectively allows the brand to change up branding on the packaging without having to change the entire design. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Packaging Innovation:** The Momo Gelato box strap showcases a disruptive innovation opportunity by allowing brands to change up branding on packaging without altering the entire design. - **Convenience-driven Packaging:** The Momo Gelato pie box handle strap presents a disruptive innovation opportunity by enhancing the portability and convenience of the packaging design. - **Minimalistic Branding Strategy:** The use of a branded strap on Momo Gelato pie boxes offers a disruptive innovation opportunity by allowing the packaging itself to remain blank or minimal, while still highlighting the brand's identity. ### Sectors Adopting This - **Food Packaging:** The Momo Gelato box strap innovation opens up disruptive possibilities for the food packaging industry to enhance branding and convenience. - **Creative Agency:** Creative agencies can explore disruptive innovation opportunities through custom-designed packaging solutions like the Momo Gelato pie box strap. - **Branding and Marketing:** The Momo Gelato box strap concept presents a disruptive innovation opportunity for the branding and marketing industry by offering a versatile and changeable branding solution. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md)