# Youthful Nonchalant Editorials The Photoshoot by Piczo for Vision China is Rebellious By Meghan Young | Published 2012-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/piczo-for-vision-china References: [fashiongonerogue](http://fashiongonerogue.com/piczo-captures-kolfinna-kristofersdottir-ramona-chmura-vision-china/) & [youthvision.cn](http://youthvision.cn/) Youthfully cool and nonchalent, the editorial by photographer Piczo for Vision China will inspire teens and young adults to embrace their [rebellious, carefree sides](https://www.trendhunter.com/trends/songs-of-siren) this summer season. Subtly punk, the looks pair white tees with chain mail, button-up shirts with [biker jackets](https://www.trendhunter.com/trends/at-the-edge-of-time) and high-waisted bleached pants with flowers. As though influenced by the '90s, the looks have been modernized for contemporary society. The editorial by Piczo for Vision China stars models Kolfinna Kristófersdóttir and Ramona Chumra alongside male model Igor. They were styled by Jeanie Annan-Lewin. The wardrobe may seem a little frayed around the edges, but they offer the perfect [casual attire](https://www.trendhunter.com/trends/asos-inspired-by) to complement a badass attitude. The looks were perfected by hairstylist Yoshitaka Miyazaki and makeup artist Daisy Whitney. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 66% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Rebellious Fashion:** Opportunity for fashion brands to embrace youthful rebellion and incorporate punk-inspired looks into their collections. - **90s Revival:** Opportunity for brands to tap into the nostalgia for the 90s and create modernized versions of iconic fashion trends from that era. - **Carefree Attitude:** Opportunity for brands to promote a carefree and nonchalant attitude, appealing to teens and young adults seeking a rebellious lifestyle. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of youthful rebellious fashion and create collections that resonate with rebellious consumers. - **Beauty:** Beauty brands can create makeup and hairstyle tutorials that help customers achieve the rebellious and nonchalant look. - **Photography:** Photographers can experiment with punk-inspired and rebellious themes in their fashion editorials to cater to the youth market. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)