# Sommelier Booze Branding Pictogram Wine Bottles Pair Your Seafood with Your Sauvignon By Amelia Roblin | Published 2011-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pictogram-wine-bottles References: [lovelypackage](http://lovelypackage.com/student-work-sascha-elmers/) & [behance.net](http://www.behance.net/gallery/Pictogram-Wine-Bottles/308749) Many non-connoisseurs -- myself included -- shop for vino based on its [packaging](https://www.trendhunter.com/trends/packaging-initiative-in-singapore), so it's helpful to see these Pictogram Wine Bottles illustrating the not-so-obvious. Designed by a German student by the name of Sascha Elmers, these winsome [wine labels](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) are cute, iconic and very direct. Sticking simplistic cartoon animal symbols to different varieties of alcohol, the Pictogram Wine Bottles are given intuitive symbols by which the drinker can choose the beverage best suited to his meal of fish, pig, cow or chicken. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pictogram Wine Bottles:** Pictogram wine bottles with intuitive symbols offer an opportunity for disruptive innovation in wine packaging and branding. ### Industries Being Reshaped - **Wine Packaging:** The wine packaging industry can explore the use of pictogram labels to provide easy-to-understand information for consumers. - **Graphic Design:** The graphic design industry can leverage pictogram symbols to create visually appealing and communicative packaging for various products. - **Food and Beverage:** The food and beverage industry can adopt pictogram labeling to help consumers make informed choices based on their dietary preferences. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)