# Drawn Photo Booth Campaigns Pictionary Sets Up a Picture Station to Show the Game's Attributes By Peter Vallas | Published 2011-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pictionary References: [creativity-online](http://creativity-online.com/work/mattel-pictionary-photobooth/23219) & [mattel](http://www.mattel.com/) [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) & Mather Colombia recently had the opportunity to come up with an interactive campaign for famous [Mattel](https://www.trendhunter.com/trends/airconsole-x-audi) board game Pictionary. The object of the campaign was to show people how easy it is to draw fast. Ogilvy & Mather Colombia and Pictionary set up an interactive photo booth in a major Colombian shopping mall. Instead of having a camera take your picture, an artist was behind the booth drawing the people that came through to enjoy the free photo booth. The recipients of the drawn photos had a blast. It was lots of fun and created easy exposure to over 15,000 people. People also began posting their photos on [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh), which created more awareness and buzz for the Pictionary board game. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Photo Booths:** Opportunity for other brands and businesses to create interactive experiences for consumers through photo booths. - **User-generated Content:** Potential for brands to encourage customers to share content related to their products or campaigns on social media for increased exposure. - **Experience Marketing:** Growing trend of using experiential marketing strategies to engage consumers in unique and memorable ways. ### Who This Affects Most - **Marketing and Advertising:** Disruptive innovation opportunity for agencies and marketers to incorporate interactive photo booths into their campaigns. - **Entertainment:** Potential for the entertainment industry to use interactive experiences like photo booths to promote movies, TV shows, and events. - **Social Media:** Opportunity for social media platforms to create features or partnerships that facilitate the sharing of user-generated content, such as photos from interactive photo booths. ## Related on Trend Hunter - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Robotic Portrait Sketches](https://www.trendhunter.com/trends/pankraz-piktograph.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Digital Photo Booth Experiences](https://www.trendhunter.com/trends/digital-photo-booth-experiences.md) - [Collaborative Drawing Games](https://www.trendhunter.com/trends/boring-canvas.md) - [Color-In Photo Cameras](https://www.trendhunter.com/trends/toy-camera-concept.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)