# Sketch-Inspired Ads The Pictionary Campaign Brings the Board Game to Life By Meghan Young | Published 2010-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pictionary-campaign References: [whitezine](http://www.whitezine.com/en/graphic/pictionary-advertising.html) & [ogilvy](http://www.ogilvy.com) Seems like advertising agency Oglivy and Mather is at it again with their cute and clever Pictionary campaign. Slightly tweaking their [last advertisements](http://www.trendhunter.com/trends/pictionary-advertisements), these ones focus on objects inspired by the childish sketches that are cooked up during a night with the board game. Headed by Colombian Art director Juan Jose Posada, the Pictionary campaign was awarded at the 2010 Wave Festival in Brazil, and at the 2010 Jade Festival in Antigua, according to Whitezine. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Sketch-inspired Ads:** Inspiration from childlike sketches creates opportunities for more playful and creative advertising campaigns - **Board Game Advertising:** Utilizing the nostalgia and familiarity of board games as a marketing tool opens doors for unique promotions and collaborations - **Artistic Branding:** Hiring talented artists or designers to create branded content can give companies a distinct and recognizable look and feel ### Sectors Adopting This - **Advertising:** Incorporating playful and creative elements in advertising can attract more attention and create a memorable experience for audiences - **Board Games:** Partnering with companies or artists to create unique branded board games can be a successful marketing strategy - **Design:** Hiring talented artists or designers to create branded content can give companies a distinct and recognizable look and feel ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md)