# Real Life Board Games The New Pictionary Advertisements by Ogilby & Mather are Ageless Fun By Allison Love | Published 2010-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pictionary-advertisements References: [adsoftheworld](http://adsoftheworld.com/media/print/pictionary_grooming) & [ogilvy](http://www.ogilvy.com/) The newest Pictionary advertisements for the [classic boardgame](https://www.trendhunter.com/trends/dearfoams-x-hasbro) are personalized and hilarious. The ads feature normal people (from a grandfather to a young kid) and their [interpretations of drawings](https://www.trendhunter.com/trends/boring-canvas) from the Pictionary game. One of the hilarious [Pictionary Advertisements](https://www.trendhunter.com/trends/dreamies-treats) depicts a grandfather's interpretation of a Miss Universe winner. He draws her as a blonde bombshell with a large chest and pink dress on. The grandfather stands next to his creation with a sheepish grin on his face, highlighting the agelessness of the game. The ads are illustrating the fun and creative side of Pictionary, showing how anything can be drawn with a little imagination. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Personalized Advertising Campaigns:** Opportunity to create unique and memorable advertisements that connect with consumers on a personal level. - **Humorous Marketing:** Opportunity to use humor to connect with audiences and create a positive brand image. - **Nostalgic Branding:** Opportunity to tap into the sentimental value of classic board games and appeal to consumers' fond memories of childhood. ### Where This Applies - **Marketing and Advertising:** Innovative advertising campaigns like Pictionary's can disrupt the industry and set a new standard for creative and engaging ad content. - **Board Game Industry:** Bringing new life to classic board games through innovative marketing campaigns like Pictionary's can drive renewed interest and sales in the industry. - **Toy Industry:** By promoting the creative and imaginative aspects of board games like Pictionary, the industry can tap into a market of children and adults seeking entertaining ways to develop and express their artistic abilities. ## Related on Trend Hunter - [AI Drawing Games](https://www.trendhunter.com/trends/pictionary-vs-ai.md) - [Age-Inclusive Board Games](https://www.trendhunter.com/trends/hasbro-5.md) - [Family Board Game Promos](https://www.trendhunter.com/trends/hasbro-and-birds-eye.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Upgraded Family-Friendly Card Games](https://www.trendhunter.com/trends/dat-game-family-edition.md) - [Reimagined Age-Inclusive Classic Games](https://www.trendhunter.com/trends/ageinclusive-classic-game.md) - [Bookshelf Board Games](https://www.trendhunter.com/trends/bookshelf-board-game.md) - [AI-Powered Drawing game](https://www.trendhunter.com/trends/doodle-play.md)