# Versatile Home Beverage Brewers The 'Pico U' Extends PicoBrew Beyond Beer By Joey Haar | Published 2018-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pico-u References: [techcrunch](https://techcrunch.com/2018/05/16/picobrews-new-machine-does-everything-from-kombucha-to-craft-beer/) & [u.picobrew](https://u.picobrew.com) PicoBrew turned heads in both the tech and beer industries with its home beer brewing appliance, but the company is hoping to make its latest product, the Pico U, appeal to people with variant palates. The machine, which is set to undergo a round of funding on [Kickstarter](https://www.trendhunter.com/trends/cxber), can make much more than just craft beer using the same app-connected simplicity of PicoBrew's early devices. The new Pico U can brew beverages in a variety of different categories. It offers fermented drinks like kombucha, classic caffeinated options like coffee and tea, cultural favorites like yerba matte and horchata, [carbonated sodas](https://www.trendhunter.com/trends/sodastream-mix), and, of course, craft beer. The Pico U is more of a system than a single product, and it will be sold with a single-serving option and a deluxe version that can brew up to five liters of a beverage. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Beverage Brewing Systems:** Disruptive innovation opportunity: Create a customizable home beverage brewing system that can make a wide range of drinks, including craft beer, kombucha, coffee, tea, sodas, and more. - **App-connected Brewing Appliances:** Disruptive innovation opportunity: Develop smart appliances that can be controlled through an app, allowing users to easily brew a variety of beverages at home. - **Multi-purpose Drink Making Machines:** Disruptive innovation opportunity: Invent versatile beverage brewing systems that can brew multiple types of drinks, catering to individuals with diverse palates and preferences. ### Industries Being Reshaped - **Home Appliance Industry:** Disruptive innovation opportunity: Revolutionize the home appliance industry by creating advanced and customizable beverage brewing systems. - **Craft Beverage Industry:** Disruptive innovation opportunity: Disrupt the craft beverage industry by enabling consumers to easily brew their own high-quality drinks at home. - **Food and Beverage Industry:** Disruptive innovation opportunity: Transform the food and beverage industry by introducing app-connected machines that allow users to make a wide variety of beverages. ## Related on Trend Hunter - [Automated Kombucha Brewing Appliances](https://www.trendhunter.com/trends/kombucha-brewer.md) - [Fermentation Brewing Home Appliances](https://www.trendhunter.com/trends/kombu-fermenstation.md) - [Automated Beer-Brewing Systems](https://www.trendhunter.com/trends/home-brewing-machine.md) - [Multi-Function Coffee Machines](https://www.trendhunter.com/trends/cxber.md) - [At-Home Kombucha Machines](https://www.trendhunter.com/trends/kombu.md) - [Pod-Based Modern Coffee Machines](https://www.trendhunter.com/trends/the-bruvi.md) - [App-Connected Pod Coffee Makers](https://www.trendhunter.com/trends/kcaf-smart-coffee-machine.md) - [Molecular Beverage Printers](https://www.trendhunter.com/trends/molecular-beverage-printer.md) - [Carbonated Beverage Makers](https://www.trendhunter.com/trends/the-infizz-fusion.md)