# Seasonal Salsa-Topped Burgers The Whataburger Pico de Gallo Burger is a Limited-Edition Offering By Michael Hemsworth | Published 2020-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pico-de-gallo-burger References: [chewboom](https://www.chewboom.com/2020/06/30/whataburger-introduces-new-pico-de-gallo-burger/) & [whataburger](https://whataburger.com) The [Whataburger](https://www.trendhunter.com/trends/bacon-blue-cheese-burger) Pico de Gallo Burger is a new [seasonal, salsa-topped sandwich](https://www.trendhunter.com/trends/tex-mex-whopper) from the brand that will offer patrons with a meal option that's as fresh as it is satisfying. The sandwich starts off with two all-beef patties that are layered with two slices of pepper jack cheese before being topped with a freshly made Pico de Gallo salsa. The burger is then finished with a Creamy Cilantro Lime sauce and served on a toasted bun. The Whataburger Pico de Gallo Burger is available at participating locations for a limited-time and comes as a fresh take on the brand's signature burger that will address consumer interest in fare with a lighter flavor profile. The Pico de Gallo salsa used on the burger is achieved with a blend of premium fresh ingredients including onions, tomatoes, peppers and cilantro. Image Credit: Whataburger ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Salsa-topped Burgers:** Opportunity for the fast food industry to create limited-time offerings with unique and fresh flavor profiles. - **Fresh and Light Flavors:** Trend towards consumer demand for lighter and healthier options in the fast food industry, creating opportunities for menu innovations. - **Premium Fresh Ingredients:** Growing trend of using high-quality, fresh ingredients in fast food offerings, allowing for unique flavor combinations and attracting health-conscious consumers. ### Sectors Adopting This - **Fast Food:** Potential for fast food chains to capitalize on consumer cravings for seasonal and limited-edition menu items. - **Food and Beverage:** Opportunity for the food and beverage industry to develop innovative and fresh flavor profiles with the use of premium ingredients. - **Restaurant:** Restaurant industry can explore the trend of offering lighter and healthier options with fresh ingredients, appealing to health-conscious customers. ## Related on Trend Hunter - [Blue Cheese-Topped Burgers](https://www.trendhunter.com/trends/bacon-blue-cheese-burger.md) - [Latin Cuisine-Inspired Burgers](https://www.trendhunter.com/trends/tostada-cheeseburger.md) - [Loaded Chili Burgers](https://www.trendhunter.com/trends/whataburger-chili-cheese-burger.md) - [Bold Texas-Inspired Burgers](https://www.trendhunter.com/trends/bacon-wrangler-double.md) - [Stacked Southern-Style Burgers](https://www.trendhunter.com/trends/southern-bacon-double-burger.md) - [Spicy Chargrilled Burgers](https://www.trendhunter.com/trends/jalapeo-char.md) - [Southwestern Cuisine QSR Meals](https://www.trendhunter.com/trends/whataburger-menu-items.md) - [Creamy Fried Jalapeño Burgers](https://www.trendhunter.com/trends/jalitos-ranch-hungrbuster.md) - [Southwest-Inspired Sandwiches](https://www.trendhunter.com/trends/southwest-bacon-whopper-sandwich.md)