# Butter-Infused Coffee Creamers The Picnik Coffee Creamer Works Well in Hot or Cold Coffees By Michael Hemsworth | Published 2018-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/picnik-coffee-creamer References: [foodbev](https://www.foodbev.com/news/picnik-butter-coffee-creamer-offers-versatility-for-beverages/) & [picnikaustin](https://picnikaustin.com) Butter coffee is maintaining popularity with many consumers, so the new Picnik Coffee Creamer has been created as a new product to help individuals enhance their choice of coffee. The product is made with natural ingredients and is positioned as being a convenient option to pick up when looking to enhance the flavor and nutritional profile of coffee. Suitable for use in hot or cold coffee, the creamer is made with [butter and whey from grass-fed cows](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter-butterbeer), MCT oil and has [no added sugar](https://www.trendhunter.com/trends/zero-sugar-oatmilk-creamer) to ensure it maintains an optimized nutritional profile. The Picnik Coffee Creamer is suitable for those who on Paleo, ketogenic and gluten-free diets to help them increase their intake of high-quality, low-carb foods to keep them on track. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Butter-infused Coffee:** Disruptive innovation opportunity: Developing new and innovative butter-infused coffee products to cater to the growing demand from health-conscious consumers. - **Natural Ingredients:** Disruptive innovation opportunity: Creating creamers and other coffee enhancements using natural and organic ingredients to meet the demand for healthier and more sustainable options. - **Specialized Diets:** Disruptive innovation opportunity: Creating coffee creamers and additives that cater to specific dietary needs, such as Paleo, ketogenic, and gluten-free diets, to provide a broader range of options for those with dietary restrictions. ### Industries Being Reshaped - **Coffee Industry:** Disruptive innovation opportunity: Developing new coffee creamers and additives that enhance the flavor and nutritional value of coffee. - **Health Food Industry:** Disruptive innovation opportunity: Expanding the range of healthy and natural coffee creamers and additives in the health food industry to meet the growing demand for better-for-you products. - **Specialty Diets Industry:** Disruptive innovation opportunity: Creating specialized coffee creamers and additives targeted towards specific dietary needs, tapping into the growing market of consumers following specialized diets like Paleo, ketogenic, and gluten-free. ## Related on Trend Hunter - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md) - [Indulgent At-Home Cafe Creamers](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md) - [Protein Coffee Creamers](https://www.trendhunter.com/trends/nurri-protein-creamer.md) - [Creamy Sugarless Coffee Creamers](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer.md) - [Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-cafe-mixers.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Plant-Based Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-caf-mixers.md)