# Compact Picnic Totes This Tote Bag Unfolds into a Picnic Blanket By Ell Smith | Published 2017-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-tote References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/personal/picnic-tote-blanket/) & [themodernshop](https://themodernshop.com/products/picnic-tote-by-menu?variant=12061980673) Enjoying a picnic in the park just got a lot easier thanks to the Picnic Tote -- a large picnic blanket that folds into a [stylish tote bag](https://www.trendhunter.com/trends/subu-x-hpotr). Designer Thomas Jenkins thoughtfully designed this product to make park or beach days even more convenient. When folded, the tote is perfect for carrying some snacks, a bottle of wine, or your laptop. It makes for an easier trip by eliminating the bulk, providing a more comfortable experience.The blanket is constructed with two layers: one which is [water repellent](https://www.trendhunter.com/trends/waterproof-tote), and the other, a comfortable fleece lining, perfect for sitting on. Ideal for various outdoor activities, the Picnic Tote marks the end of having to walk home from the beach or park with bulky blankets draped around your shoulders. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Compact Picnic Totes:** Totes that double as picnic blankets to make outdoor activities more convenient. - **Multipurpose Outdoor Gear:** Innovative outdoor gear that serves multiple functions for increased convenience and functionality. - **Water-repellent Materials:** The use of water-repellent materials in outdoor gear to increase versatility and allow for outdoor use in various weather conditions. ### Sectors Adopting This - **Outdoor Gear Industry:** Manufacturers of outdoor gear can benefit from incorporating multipurpose designs and water-repellent materials in their products. - **Luggage and Bag Industry:** Luggage and bag manufacturers can explore designs that combine multiple functions or unique features to increase competitiveness. - **Tourism Industry:** Tourism companies can offer guests branded picnic totes to elevate their outdoor experience and create a unique selling point. ## Related on Trend Hunter - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Inflatable Tote-Style Seats](https://www.trendhunter.com/trends/bag-sofa.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Compact Outdoor Tables](https://www.trendhunter.com/trends/portable-1.md)