# Disposable Cafe Picnic Sheets Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside By Michael Hemsworth | Published 2017-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-sheet References: [en.rocketnews24](http://en.rocketnews24.com/2017/05/15/fancy-a-stylish-starbucks-picnic-sheet-to-go-along-with-your-order-you-can-get-one-free-in-japan/) Heading to a cafe and getting some items to go to eat outside is common in the warm weather, so [Starbucks](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup) Japan is helping make it a bit easier for patrons to do so by providing complimentary picnic sheets. Available as a freebie for a limited time, the Starbucks picnic blankets enable patrons to receive one if you order both a sandwich and drink from the cafe. The [Starbucks picnic sheets](https://www.trendhunter.com/trends/starbucks-japan-lucky-bag) are rather stylish in design and feature an oversized image of the [coffee brand's logo](https://www.trendhunter.com/trends/2026-starbucks-japan-sakura-collection) along with a series of illustrations. They are big enough for two adults to sit on to enjoy their sandwiches and beverages outdoors; this comes as a clever branding endeavor that gets the brand advertised in unexpected outdoor urban spaces. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Complimentary Picnic Supplies:** Companies can offer complimentary picnic supplies to customers as a creative way to promote their brand and make outdoor dining more accessible. - **Stylish Branded Merchandise:** Creating stylish branded merchandise that is functional for outdoor activities can be a unique way for companies to promote their brand and enhance the customer experience. - **Outdoor Dining:** With the rise of outdoor dining due to the pandemic, businesses can adapt by creating outdoor dining experiences and offering products that cater to this trend. ### Industries Being Reshaped - **Fast Food:** Fast food restaurants can offer complimentary picnic blankets or other picnic supplies to customers to differentiate themselves from competitors and increase brand awareness. - **Beverage:** Beverage companies can create stylish outdoor cups and bottles to encourage people to drink beverages on the go and in outdoor settings. - **Fashion:** Fashion retailers can collaborate with outdoor brands to create stylish yet functional clothing and accessories for outdoor dining and picnics. ## Related on Trend Hunter - [Tourist-Targeted Tea Sets](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup.md) - [Cartoon-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-x-snoopy-collection.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Miniature Cafe Collections](https://www.trendhunter.com/trends/miniature-collection-to-go.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Coffee Shop Grab Bags](https://www.trendhunter.com/trends/starbucks-japans-new-years-lucky-bag.md) - [Cartoon-Inspired Cafe Menus](https://www.trendhunter.com/trends/starbucks-x-peanuts-collection.md)