# Collaborative Playful Bright Furniture Hightower Introduces the Joint Picnic Series by +Halle By Amy Duong | Published 2022-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-series References: [design-milk](https://design-milk.com/picnic-is-hightowers-latest-innovative-design-for-creative-collaboration/)  Hightower recently unveils the new Picnic series that is made by [+Halle](https://www.trendhunter.com/trends/cubicle-system), which is a brand partner of the company. This is made with the help of Form Us With Love with a theme that is meant to inspire teamwork to create a cohesive environment through design. The range combines a [table and seating solution](https://www.trendhunter.com/trends/modular-table-and-chair) into one singular design, working as a [multifunctional silhouette](https://www.trendhunter.com/trends/pony) that is perfect for meetings or dining. CEO of Hightower Natalie Hartkopf states that “The loss of camaraderie during the pandemic inspired us to seek out a way for people to regain collective trust within public spaces. Picnic’s innovative design, coupled with its different configurations, allows people to come together and interact as they would around a campfire, but indoors.” Image Credit: Hightower ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 27% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Collaborative Furniture Design:** Opportunity for furniture companies to create products that inspire teamwork and community building in public spaces. - **Multifunctional Design Solutions:** Chance for designers to create products that serve multiple purposes in a single design and maximize functionality. - **Indoor-outdoor Hybrid Furniture:** Potential for companies to create products that merge indoor and outdoor furniture for versatile and adaptable use in various settings. ### Industries Being Reshaped - **Furniture Manufacturing:** Furniture manufacturers can incorporate collaborative and multifunctional design elements into their products to meet consumer demand. - **Interior Design:** Interior designers can recommend collaborative and multifunctional furniture to create cohesive and adaptable spaces for clients. - **Hospitality:** Hotels, restaurants, and other hospitality venues can incorporate the indoor-outdoor hybrid furniture design to create versatile spaces for guests and increase their satisfaction. ## Related on Trend Hunter - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Vibrant Versatile Furniture Series](https://www.trendhunter.com/trends/here-now-1.md) - [Togetherness-Inspired Furniture Capsules](https://www.trendhunter.com/trends/coming-home.md) - [Playful Geometric Furniture](https://www.trendhunter.com/trends/collection-co.md) - [Togetherness-Centric Furniture Capsules](https://www.trendhunter.com/trends/shadow-play-collection.md) - [Playful Wavy Table Designs](https://www.trendhunter.com/trends/wavy-table-design.md) - [Interdependency-Inspired Designer Furniture](https://www.trendhunter.com/trends/hilo.md) - [Lightweight Furniture Designs](https://www.trendhunter.com/trends/lightweight-furniture.md) - [Versatile Outdoor Furniture Series](https://www.trendhunter.com/trends/fermob.md)