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# QR Code Picnic Blankets
McDonald's Sweden Delivers Directly to the 'Picnic Position Blanket'

By Laura McQuarrie | Published 2019-07-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-position-blanket
References: [adweek](https://www.adweek.com/agencies/mcdonalds-sweden-made-a-qr-enabled-picnic-blanket-so-it-can-deliver-to-people-outdoors/) & [mcdonalds](https://www.mcdonalds.com/se/sv-se.html)

This summer, [McDonald's Sweden](https://www.trendhunter.com/trends/made-to-order) is introducing the limited-edition Picnic Position Blanket as a convenient way for people in the country to enjoy its McDelivery service. The branded blanket is emblazoned with a [QR code](https://www.trendhunter.com/trends/whopper-tattoo) that can be used to have a McDonald's meal or snack delivered exactly to where the blanket is stationed in the park. The QR-enabled blanket reads one's geographic location and sends that information to a participating delivery service of choice so that fast food can arrive moments later, instantly creating a picnic without needing to prepare.

Like McDonald's Sweden, a number of restaurants and retail chains are now exploring [flexible delivery destinations](https://www.trendhunter.com/trends/pigs-in-blankets-delivery-service), meaning that customers do not have to be stationed at a traditional address to receive their order.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 68% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Flexible Delivery Destinations:** Restaurants and retail chains are exploring flexible delivery destinations to cater to customers who do not have a traditional address.
- **QR Code Integration:** Brands are integrating QR codes into their products or services to enhance convenience and enable seamless interactions.
- **On-demand Picnic Services:** The rise of on-demand picnic services allows customers to enjoy outdoor meals without the need for preparation or traditional dining locations.

### Who This Affects Most

- **Fast Food Delivery:** The fast food delivery industry can leverage flexible delivery destinations and QR code integration to enhance convenience for customers.
- **Retail Chains:** Retail chains can explore flexible delivery destinations to provide customers with a more seamless shopping experience.
- **Outdoor Dining Services:** Companies offering on-demand picnic services can disrupt the traditional dining industry by providing convenient, location-based dining experiences.

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