# Packed Lunch Snack Wrappers Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable By Amelia Roblin | Published 2013-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/09/picnic-packaging-student-project.html) & [olli-meier.de](http://olli-meier.de/) The old-timey methods of selling products have since been replaced by [fancy bottles and illustrated boxes](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies), but the Picnic packaging concept comes full circle. Consumers are now beginning to appreciate more authentic items again, like mason jars and [craft paper wrappers](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper). Along this theme, Olli Meier of Germany has chosen to swathe chocolates in a piece of checkered fabric. The iconic textile pattern certainly references the characteristic plaid picnic blanket that people across the Western world will recognize from a simpler time. Enhanced with a few silver grommets, the cloth is bound with a string that threads through a stitched label. Once you've consumed the Mini Picknick Gugelhupf, Picnic packaging can be reused as a kitchen towel or a placemat, to accompany its colorful coasters. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Packed Lunch Snack Wrappers:** Opportunity for companies to incorporate nostalgic, reusable packaging designs for snacks and lunch items. - **Authentic Packaging:** Growing demand for packaging that is reminiscent of simpler times, using materials such as craft paper and checkered fabric. - **Multi-purpose Packaging:** Increasing interest in packaging that can be repurposed, offering additional functionality beyond product storage. ### Industries Being Reshaped - **Food Packaging:** Food manufacturers can explore nostalgic and reusable packaging solutions for snacks and lunch items. - **Home Decor:** Home decor companies can tap into the trend of using authentic and vintage-inspired packaging as decorative items in homes. - **Sustainable Products:** Companies focusing on sustainability can create multi-purpose packaging that encourages reuse and reduces waste. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)