# Curried Picnic Condiments Brooklyn Delhi Offers Spicy, Sweet and Tangy Ketchup and Mustard By Laura McQuarrie | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-condiment References: [projectnosh](https://www.projectnosh.com/news/2018/brooklyn-delhi-creates-curry-ketchup-whole-foods-r-e-d-d-joins-peets) & [brooklyndelhi](https://brooklyndelhi.com/collections/frontpage/products/curry-mustard-coming-soon?variant=8172635357287) Ketchup and mustard are classic picnic condiments and [Brooklyn Delhi](https://www.trendhunter.com/trends/butter-chicken-plate) is now putting a sweet, spicy and tangy twist on them. Brooklyn Delhi produces premium Indian condiments that are developed by chef and cookbook author Chitra Agrawal and its newest creations include Curry Ketchup and Curry Mustard. While the Curry Ketchup is like a sweeter, tangier version of the brand's Tomato Achaar, the Curry Mustard is accented with cumin, paprika, tamarind, brown sugar and the brand's own seven-spice curry powder. Soon, consumers will be able to find these reinvented condiments at [Whole Foods](https://www.trendhunter.com/trends/madras-curry). As Agrawal describes: "I’m hoping my Curry Ketchup and Curry Mustard will serve as a gateway to Indian flavors and get people excited about exploring the cuisine further." ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Indian Fusion Condiments:** Opportunity to create more Indian-inspired versions of classic condiments and introduce new flavor profiles to consumers. - **Gourmet Picnic Spreads:** Opportunity to create artisanal and elevated versions of common picnic condiments to appeal to foodies and those seeking unique flavor experiences. - **Cross-cultural Condiment Blends:** Opportunity to combine unexpected flavor profiles from different cuisines to create innovative and unique flavor experiences for consumers. ### Industries Being Reshaped - **Food and Beverage:** Expanding product lines and introducing unique and innovative products can help captivate consumer interest and drive sales. - **Retail and Grocery:** Introducing specialty products like Indian fusion condiments can help differentiate stores from competitors and attract a niche customer base. - **Hospitality and Catering:** Offering unique and gourmet picnic spreads can help hotels, resorts, and catering services elevate their offerings and provide memorable experiences for customers. ## Related on Trend Hunter - [Five-Second Chutney Condiments](https://www.trendhunter.com/trends/chutnefy.md) - [Salsa-Chutney Condiments](https://www.trendhunter.com/trends/chalsa.md) - [Indian-Inspired Specialty Condiment Brands](https://www.trendhunter.com/trends/green-chili-chutney.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Artisanal Indian Cuisine Sauces](https://www.trendhunter.com/trends/geetas-foods-cooking-sauces.md) - [Store-Brand South Asian Curries](https://www.trendhunter.com/trends/madras-curry.md) - [Indian-Style Chili Crisp Condiments](https://www.trendhunter.com/trends/indian-style-chili-crisp.md) - [Bold Gut-Friendly Condiments](https://www.trendhunter.com/trends/everything-sauces.md) - [Squeezable Globally Inspired Condiments](https://www.trendhunter.com/trends/heinz-flavor-tour.md)