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# Wearable Picnic Blankets
KFC's 'Picnic Polo' Instantly Helps to Set Up a Picnic Anywhere

By Laura McQuarrie | Published 2019-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/picnic-anywhere
References: [prnewswire](https://www.prnewswire.com/news-releases/kfcs-picnic-polo-means-you-can-picnic-literally-anywhere-this-summer-300889085.html) & [kfc](https://www.kfc.com/picnic-polo)

From bucket hats to [streetwear](https://www.trendhunter.com/trends/aries-and-kfc), [KFC](https://www.trendhunter.com/trends/officially-licensed-kfc-product) has dabbled in the world of fashion before and its newest creation takes the form of the Picnic Polo, which allows the wearer to instantly create a picnic anywhere they please. The gingham print polo shirt is designed to quickly and easily convert into a blanket and even includes its own utensil holder. A large pocket on the Picnic Polo houses the picnic blanket extension of the shirt, helping to support the wildest whims for impromptu picnics.

KFC has created a variety of [wacky merchandise](https://www.trendhunter.com/trends/buildabear-and-kfc) in the last few years but this functional piece of fashion is branded as a solution for office conference rooms, summer concerts, airports and local rooftop bars.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Functional Fashion:** The trend of functional fashion is emerging, with clothing items that serve a practical purpose beyond just looking stylish.
- **Convertible Clothing:** There is a growing trend of clothing that can be easily converted or transformed into other useful items.
- **Portable Accessories:** Portable accessories that can be easily carried and used on-the-go are gaining popularity.

### Where This Applies

- **Fashion:** The fashion industry has the opportunity to innovate and incorporate functionality into clothing designs.
- **Outdoor Recreation:** The outdoor recreation industry can capitalize on the trend of portable picnic accessories for customers who enjoy picnics and outdoor activities.
- **Hospitality & Events:** The hospitality and events industry can explore the potential of functional fashion for events and venues, such as providing convertible picnic blankets for guests.

## Related on Trend Hunter

- [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md)
- [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md)
- [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md)
- [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md)
- [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md)
- [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md)
- [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md)
- [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md)
- [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md)
