# Photo-Branding Tools The Picmo App Helps You Get Credit for Your Smartphone Photos By Katherinev123 | Published 2012-08-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/picmo-app References: [mashable](http://mashable.com/2012/08/28/picmo) & [kickstarter](http://www.kickstarter.com/projects/jbass/picmo-picture-promo-smartphone-app?ref=category) There are so many smartphone photos on social networks these days, but the photos will often be posted without credit to the photo-taker; the Picmo app aims to change that. Created by Jason Bass, the Picmo app is a tool that allows smartphone photographers to brand their photos, whether by adding their own logo to the image, watermarking it, or adding a message about who took the photo and where they were when they took it. Before you post your image on Facebook, Twitter, [Pinterest](https://www.trendhunter.com/trends/faxo) or [Instagram](https://www.trendhunter.com/trends/monetization-apps), the Picmo app lets you create an overlay with a logo, watermark or message to superimpose onto the picture. Picmo is currently on [Kickstarter](https://www.trendhunter.com/trends/pgytech-retrova), seeking $6,500 in funding. Visit its Kickstarter page for more information or to make a contribution. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Photo-branding Tools:** The trend of photo-branding tools is disrupting the way smartphone photographers can receive credit for their photos on social networks. - **Smartphone Photography:** The trend of smartphone photography is creating opportunities for innovative apps like Picmo that allow photographers to brand their photos and stand out in a crowded digital landscape. - **Visual Identity:** The trend of establishing a visual identity is driving the need for photo-branding tools like Picmo that enable photographers to add their own logo, watermark, or message to their images. ### Where This Applies - **Mobile Apps:** The mobile apps industry is being impacted by the trend of photo-branding tools, creating opportunities for new and innovative apps like Picmo. - **Social Media Platforms:** The trend of photo-branding tools is disrupting the social media platforms industry, as users seek ways to give credit to photo-takers and protect their work. - **Digital Marketing:** The digital marketing industry is embracing the trend of photo-branding tools, as businesses and individuals look for ways to brand and promote their visual content online. ## Related on Trend Hunter - [Verified Work Documentation](https://www.trendhunter.com/trends/timemark-camera.md) - [Creative Imaging Tools](https://www.trendhunter.com/trends/pic-2-planet.md) - [Modern Photographer Organization Platforms](https://www.trendhunter.com/trends/picflow-platform.md) - [Location Tagging Cameras](https://www.trendhunter.com/trends/geoclick.md) - [Photo Redaction Tools](https://www.trendhunter.com/trends/camouflage-for-ios.md) - [Event Branding Tools](https://www.trendhunter.com/trends/frame-me.md) - [Mobile Lighting Apps](https://www.trendhunter.com/trends/screen-fill-light.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Bulk Image Branding](https://www.trendhunter.com/trends/logomatic.md)