# Nutrient-Dense Athlete Oatmeals The Picky Oats Organic Performance Oatmeal is Flavor-Packed By Michael Hemsworth | Published 2019-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/picky-oats References: [dudeiwantthat](http://www.dudeiwantthat.com/food/snacks/picky-oats-organic-performance-oatmeal.asp) & [amazon](https://www.amazon.com/dp/B078XNT9N6/?tag=trenhunt0f-20) The Picky Oats Organic Performance Oatmeal is a [nutrient-dense breakfast option for athletes](https://www.trendhunter.com/trends/energy-oat-bar) who are looking for a quick, delicious and nutritious way to fuel up before leaving the house in the morning. The oatmeal is formulated with all the caloric content necessary for a breakfast meal to make it a delicious yet nutritious food option that can be quickly prepared and savored. The product consists of more than 50% toppings, which puts a focus on the tasty aspect of the cereal instead of the oats to make them ideal for those who might not be interested in traditional [oat-based breakfast options](https://www.trendhunter.com/trends/oatmeal-bowls). The Picky Oats Organic Performance Oatmeal comes in three flavor options including Game, Set, Match!, How 'Bout Dem Apples and Can't Beet Chocolate. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nutrient-dense Athlete Oatmeals:** Disruptive innovation opportunity: Creating customized nutrient-dense oatmeal options for different athlete dietary needs. - **Quick and Delicious Breakfast Options:** Disruptive innovation opportunity: Developing convenient and tasty breakfast meals that are packed with essential nutrients. - **Alternative Toppings for Traditional Oatmeals:** Disruptive innovation opportunity: Introducing unique and flavorful toppings to enhance the appeal of traditional oat-based breakfast options. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Creating nutrient-dense ready-to-eat meals for the health-conscious consumer market. - **Sports and Fitness:** Disruptive innovation opportunity: Designing customized sports nutrition products that cater to the specific needs of athletes. - **Breakfast Cereal:** Disruptive innovation opportunity: Developing innovative and convenient breakfast options that provide a balanced and satisfying meal. ## Related on Trend Hunter - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md)