# Coffee Chain Pick-Up-Only Locations Starbucks Is Launching a Pick-Up-Only Store in Manhattan By Grace Mahas | Published 2019-09-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pickuponly-store References: [fastcompany](https://www.fastcompany.com/90400118/starbucks-is-opening-a-pick-up-only-store-to-make-psl-season-a-breeze?utm_source=feedly&utm_medium=webfeeds) & [starbucks](https://www.starbucks.ca/?Aceaesse) With fall just around the corner, fans of the famed coffee brand [Starbucks](https://www.trendhunter.com/trends/target-drive-up-with-starbucks) are already indulging in the brand's renowned [Pumpkin Spice Latte](https://www.trendhunter.com/trends/pumpkin-spice-latte-season), and in an effort to focus on convenience and speed, Starbucks is opening a pick-up-only store in Manhattan. The new location will only cater to customers who have pre-ordered their beverage of choice through Starbucks' online ordering app. The new decision by the company should come as no surprise as the brand has been a leader in the mobile food ordering front and the on-demand delivery service that was recently established with [Uber](https://www.trendhunter.com/trends/yay-day-offer) Eats in the quick-serve industry. The success of the new Starbucks pick-up-only store will go a long way to divulge the buying preferences of consumers in the quick-serve sector. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Mobile Food Ordering:** Disruptive innovation opportunity: Develop a mobile app for efficient pre-ordering and pick-up of food and beverages. - **On-demand Delivery Service:** Disruptive innovation opportunity: Establish partnerships with delivery platforms to offer on-demand delivery of food and beverages to customers. - **Quick-serve Industry:** Disruptive innovation opportunity: Utilize technology and streamlined processes to enhance convenience and speed in the quick-serve sector. ### Where This Applies - **Mobile App Development:** Disruptive innovation opportunity: Create innovative mobile apps for efficient ordering and pick-up processes in the food and beverage industry. - **Delivery Platforms:** Disruptive innovation opportunity: Develop delivery platforms to cater to the growing demand for on-demand delivery in the food and beverage sector. - **Fast Food and Coffee Chains:** Disruptive innovation opportunity: Introduce technological advancements and streamlined operations to enhance the quick-serve experience for customers. ## Related on Trend Hunter - [Curbside Cafe Retail Services](https://www.trendhunter.com/trends/target-drive-up-with-starbucks.md) - [Curbside Cafe Delivery Services](https://www.trendhunter.com/trends/target-2.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Expanded Curbside Retailer Options](https://www.trendhunter.com/trends/new-target-drive-up.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md) - [Micro Train Platform Cafes](https://www.trendhunter.com/trends/starbucks-japan-shinkansen-platform.md) - [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md)