# Unfolding Picnic Totes The 'Picknicking Bag of London' Contains a Sturdy Blanket By Jordy E | Published 2012-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/picknicking-of-london References: [coolhunting](http://www.coolhunting.com/design/bon-voyager.php) & [koreadesignmembership](http://www.koreadesignmembership.com/kdm/) Korea Design Membership displayed its take on the "interaction of culture through design" through its recent release of the 'Picknicking Bag of London." The Membership team debuted the [tote line](https://www.trendhunter.com/trends/book-club-tote) at the London Design Festival Week where it worked with members of [University of London's](https://www.trendhunter.com/trends/on-lightspray-cloudboom-strike-2) Goldsmith's school. Contained within the folds of the Picknicking Bag of London is a thick blanket covered with maps of London's subway routes. The projects architects Hyeonseung Song, Jieun Kim and Chaerin Han aimed to imbue the satchel with motherly qualities, providing the young with the tools and knowledge required of a successful life journey. On top of being notably practical, this [concept purse](https://www.trendhunter.com/trends/bao-bao-issey-miyake-1) is also entirely adorable. Two tied knots line the top of the envelope-esque shape, mimicking the appearance of bunnies. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Interactive Tote Bags:** The Picknicking Bag of London showcases an innovative trend of cultural interaction through tote bags. - **Map-printed Blankets:** The map-printed blanket found in the Picknicking Bag of London anticipates the rise of printed fabrics with cultural significance. - **Whimsical Accessories:** The appearance of the Picknicking Bag of London, complete with bunny-knots, signals a trend of child-like and appealing fashion accessories. ### Industries Being Reshaped - **Fashion:** Fashion industry can take inspiration from the Picknicking Bag of London to create more whimsical and culturally infused accessories. - **Travel:** Travel industry can utilize map-printed blankets for their products, providing an innovative and informative element to their offerings. - **Design:** Design industry professionals can innovate further on the concept of interactive tote bags through collaborations with cultural institutions, similar to the Picknicking Bag's partnership with Goldsmith's school. ## Related on Trend Hunter - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Inflatable Tote-Style Seats](https://www.trendhunter.com/trends/bag-sofa.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Dutch Oven-Themed Tote Bags](https://www.trendhunter.com/trends/le-creuset-4.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md)