# Surfactant-Free Formulation Solutions Pickmulse™ Redefines Emulsion with Skin-Friendly Innovation By Georgia Wray Norsten | Published 2024-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pickmulse References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Product-innovations/Pickmulse-A-new-dual-action-surfactant-free-emulsifier) & [lucasmeyercosmetics](https://www.lucasmeyercosmetics.com/en/our-showroom/pickmulse)  Pickmulse™ is turning heads as a game-changing emulsifier that offers a gentle, [surfactant-free solution for modern skincare formulations](https://www.trendhunter.com/trends/molecular-mesh). Engineered with quinoa starch, this emulsifier brings more than just technical stability -- it also promises a powdery-soft texture, improved skin tolerance, and even boosts well-being through a neuro-tested effect. At the core of Pickmulse™ lies its ability to create pearly, white emulsions that look appealing and feel lightweight and powdery on the skin. Its versatility is a key highlight, allowing formulators to [encapsulate delicate, lipophilic ingredients like retinol](https://www.trendhunter.com/trends/power-wave) and Coenzyme Q10 in a stable, customizable core-shell structure. This encapsulation offers targeted release and prolonged stability, making it an efficient, budget-friendly choice for brands focused on innovation. Pickmulse™ isn’t just for product integrity; it’s designed for the consumer experience. Neuroscience testing shows it activates reward and relaxation centers in the brain, delivering a sensory experience that users associate with relaxation and confidence. This makes Pickmulse™ a frontrunner for brands seeking both functional and emotional benefits in skincare, reshaping the emulsifier market for the next generation of beauty products. Image Credit: Lucas Meyer Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 59% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Surfactant-free Emulsifiers:** Surfactant-free emulsifiers like Pickmulse™ offer a natural alternative to traditional formulations, enhancing skin tolerance and reducing irritation. - **Neurocosmetics:** The rise of neurocosmetics, as exemplified by Pickmulse™, combines skincare with neuroscience to enhance user emotional well-being and sensory experiences. - **Encapsulation Technology:** Advances in encapsulation technology within Pickmulse™ provide targeted release and prolonged stability for active ingredients, making formulations more effective. ### Industries Being Reshaped - **Skincare:** The skincare industry benefits from innovations like Pickmulse™ that emphasize both product efficiency and consumer satisfaction through novel formulations. - **Cosmetics:** Cosmetics brands can leverage Pickmulse™ to create visually appealing, stable, and versatile products that offer enhanced skin benefits and sensory experiences. - **Personal Care:** Personal care products stand to gain from surfactant-free formulation trends, enhancing user experience with products that are gentler and more effective. ## Related on Trend Hunter - [Korean-Inspired Skin Emulsions](https://www.trendhunter.com/trends/kiehls-2.md) - [Natural Food Texture Systems](https://www.trendhunter.com/trends/puremul.md) - [Plant-Powered Dairy Mimetics](https://www.trendhunter.com/trends/emulsitract.md) - [Hydrated Baking Emulsifiers](https://www.trendhunter.com/trends/simply-kake.md) - [High-Performance Sensitive Skincare](https://www.trendhunter.com/trends/amoureux-beauty.md) - [Peptide-Rich Cream Moisturizers](https://www.trendhunter.com/trends/power-wave.md) - [Barrier-Strengthening Moisturizers](https://www.trendhunter.com/trends/molecular-mesh.md) - [Spent Grain Recipe Emulsifiers](https://www.trendhunter.com/trends/magie-creations.md) - [Plumping Phyto-Mucin Serums](https://www.trendhunter.com/trends/phytomucin-glow-serum.md)